Taobao has become the gold content of the highest content business platform.
December 5, Taobao released Daren income rankings (hereinafter referred to as "Amoy Booths"), for the first time to the outside world to reveal the Taobao people's income.
The list shows Weiya, 32, topped the list with an annual income of 25 million yuan, far surpassing Zhou Meisen, who won the 2017 screenwriter's income rankings in the name of the people. The Taobao up to "strong grass-cutting machine" is 12 million yuan in annual income followed, up to "Heika-Z" to 1 million yuan in the weak gap ranked third.
As can be seen from the list, after 85 and 90 women are still the main force Taobao's content business. The average age of only 28-year-old young girls, with strong fan attraction, through Taobao become an annual income of millions or even tens of millions of content creators. Up to 100 people in Taobao have reached the one millionth annual salary by 2017.
Taobao people "little overseas Chinese Jofay" only 24 years old, on Taobao is already a large V with 1.2 million fans to 8.7 million annual revenue occupy the fourth annual income rankings.
The list of data shows that women are still Taobao platform content entrepreneurship in the main, Taobao Top10 list, nine content creators are women.
Why is it easier for women to realize their content on Taobao?
Weiya, Taobao live has a super master of 1.56 million fans, created a miracle in a live broadcast. This attracted 1.5 million people watched the live broadcast, to help a 0 fans Taobao new store, without any means of promotion, overnight sales of 70 million yuan cut, just the live broadcast of this income, Wei Ya will be able to buy a suite in Hangzhou.
Taobao to bring people not only income, but also fans and influence. May 2016 From scratch, Wei Ya became a big V with 2 million fans in less than a year, and the same story happened to other people on the Topaz list. Time, Heika-Z reached 960,000 fans, a small overseas Chinese Jofay fans 1,200,000, Liar baby fans 1.1 million, Lin Xiaoya fans 1.12 million.
Women's natural brand awareness and the pursuit of beauty, the apparel and maternal and child industries quickly become the realization of the contents of the hot industry.
Can be found from the leaderboard, Taobao live has reached people's basic positions. On the basis of live broadcast, with a good stock, love shopping, will buy list, Taobao headlines, micro-Amoy and other content distribution channels, graphic and short video also reached the popular among people, good content in Taobao headline harvest On the tens of millions of readings, millions of play volume is normal.
Zhang Yong, CEO of Alibaba Group, said in the past: As a content production platform and consumer media, Taobao will help more original people and content businesses to grow, not only to meet the current needs of consumers, but also to help consumers find their needs, Send time, find fun and free yourself of creativity and creativity.
At present, Taobao has formed a complete chain of content creators starting from the beginning, exploring business models and completing commercial cash. Content creators create a content business model through diverse forms of content creation that are accepted by consumers, combined with business advertising, or through various business practices such as merchandising.
Taobao Daren Demi is such a classic example, once Amoy Girl she, as Taobao anchor debut, less than a year, harvest more than 1.2 million fans, each live watch the number of more than 300,000 people from Content Daren Taobao transformed into the owner, the two-month sales of more than 10 million.
It is understood that only a fiscal year last year, Taobao people by virtue of articles, videos, live broadcast on Taobao platform profit of nearly 2 billion. Taobao will continue to step up its efforts to support content creators this year, opening the advertising market to tens of millions of sellers to content creators.