Text / Shu Hong
Wechat and Alipay place is the battlefield.
This year, "Double 12", Alipay launched a fierce assault on the Hong Kong market. Including Alipay Hong Kong wallet "Alipay HK" four Alipay overseas electronic wallet included for the first time "double 12". Data provided by the ant gold clothes show that December 12 this day, the use of Alipay users overseas is 2.5 times of the same period last year.
On the other hand, on December 13, Tencent announced that its Bank of China (Hong Kong) account could be bundled with "WeChatPay HK" (WeChat Hong Kong Wallet). For WeChat, this will further enhance its real-time payment, especially the market share brought about by sending and receiving red envelopes. In keeping with the strategy of opening up the mainland market, WeChat is hitting Hong Kong through the New Year's Red Packet in the Spring Festival in 2016.
In the past two years, with the gradual loss of demographic and flow dividends in the domestic market, the duopoly (accounting for more than 90% of the total) paid by Alipay and WeChat stabilized. The two mobile payment giants accelerated their pace of going to sea significantly. Hong Kong, separated by water, is the first market to win.
However, Jack Ma told Bloomberg News in September this year that "Pony has no global experience." He said Tencent may make a difference in payment methods, especially depending on the WeChat widely used by Chinese people, but if they are going to India, Indians do not have WeChat, they have limited space.
Alipay's ant gold service in 2007 to open the global business. Li Yongshi, general manager of Alipay Hong Kong, Maucao and Taiwan, said on the all-weather technology that there are two major focuses in the globalization of ant clothes: first, off-line payment for outbound groups in China; secondly, by working with local enterprises to jointly create a local mobile payment wallet, Copy Alipay in different countries and regions.
"WeChat payment is a payment tool within the WeChat eco-environment, and more is to follow the cross-border payment layout of domestic users for cross-border travel. Alipay is even more in pursuit of the localization infiltration of payment instruments. "Xue Hongyan, a senior researcher at Suning Financial Research Institute, said.
More and more overseas Alipay wallet floor, means that Ant gold clothes need to have the ability to localize and serve the locals. "Going out and then localization", Alipay robbed the cake is not micro-channel payment.
Alipay pass through Hong Kong
"The habit of Hong Kong people is to do business with money and habits of cash. The traditional approach is: one hand to pay the delivery. & rdquo;
"In Hong Kong, it is too hard to add a new payment method. Taxi drivers in Hong Kong are old enough to worry about the additional costs and time required to access payment. & rdquo;
On the eve of "Double 12" technology visit around the clock mobile payment market in Hong Kong learned that Hong Kong's daily consumption of consumer cash and credit cards, coupled with the already monopolized transportation and small retail for many years Octopus in Hong Kong, mobile payment may be difficult to eat bone.
Approximately 1,800 of Hong Kong's 18,000 taxies have access to Alipay
Alipay strategy is to align and access more offline scenarios. September 26 this year, Li Ka-shing founded the Yangtze River Hutchison announced the formation of a joint venture with the gold ant clothing companies to jointly operate "Alipay HK". Technology is informed around the clock, at present the joint venture is still waiting for regulatory approval, is expected to be formally established in the first quarter of 2018, Ant Financial and the Yangtze River Hutchison each holding 50%.
It is understood that "Alipay HK" is the first release of Alipay overseas version of the App, support the Hong Kong dollar settlement, features include personal transfers, purchase third-party insurance, online restaurant reviews to receive OpenRice coupons.
The cooperation with Hong Kong's richest man, Li Ka-shing, has made Alipay quickly occupy the everyday consumer scene of many Hong Kong users. Information shows that the Cheung Kong and Kee Hutchison have more than 600 shops covering business, electricity, water, telecommunications, food, electrical appliances, retail and other aspects, reaching as many as 6.6 million users, equivalent to about 90% of Hong Kong's total population. After the above agreement was reached, the HkC's Hong Kong retail business, such as Watson's and PARKnSHOP Supermarkets, has accessed "Alipay HK" and signed an exclusive agreement.
Alipay has also access to Hong Kong's dining, street markets and traffic travel through cooperation. August 16, Hong Kong cuisine App OpenRice announced access to Alipay restaurant in Hong Kong payment. Qiu Guixiong, director of operations and technology at OpenRice, told technology around the clock that OpenRice is the Hong Kong version of the public comment, with more than 5 million users. At present, there are 23,000 merchants in the OpenRice platform, and 1,200 Alipay users have access to 4500-5500 next year.
OpenRice is still online in the App Alipay "face to face pay" function. This form of payment code began with WeChat payment, which has won a lot of money in offline competition with Alipay. Qiu Guixiong said that at present, OpenRice accepted Alipay "face to face pay" business has reached nearly a thousand.
In October, Alipay co-operated with Hong Kong Po Tat Market to set up Hong Kong's first "cashless market" in Kwun Tong. Ling Wai Yip, director of Hong Kong market group said that in the first quarter of next year, there will be another three markets to introduce mobile payments, the next 12 markets will be fully realized Alipay payment.
In the field of travel, Alipay is paying for taxi access through cooperation with YedPay and Valoot, developers of mobile payment systems in Hong Kong. Currently, about 10% of the 18,000 medium-sized taxies in Hong Kong have access to Alipay, with a planned ratio of 50% next year.
Concerns for information security are one of the reasons Hong Kong users are resistant to mobile payments. In a survey conducted by MasterCard, it was found that in the Greater China region, Hong Kong people are the least confident about the security of electronic payment. One in four of them worry that they themselves include bank accounts, ID numbers, addresses, etc. Therefore, personal information will be disclosed.
In this regard, Hong Kong version of Alipay has generated a different from the Mainland: Hong Kong users can recharge the account balance in the convenience store, without the need to bind bank cards. Li Yong poetry said: "Alipay for the collection of personal information is minimized, and now only one mobile account can register Alipay Hong Kong account. & rdquo;
Currently, there are over 10,000 merchants accepting Alipay payment in Hong Kong, covering pharmacies, convenience stores, electrical stores, duty-free shops, restaurants, department stores and tourist attractions. Of these, 80% have already supported "Alipay HK" at the same time. "Alipay HK" Chen Jiuzhen CEO JV told the all-weather technology, most of this year is expected to access Alipay merchants can accept two currencies Alipay payment.
Alipay who grabbed the cake?
For the Hong Kong market, Alipay and WeChat payment are outsiders.
In August 2016, the Hong Kong Monetary Authority released the Hong Kong version of "Payment License", the "Application Rules for Payment System and Stored Value Provision Ordinance," and five organizations applied for payment business licenses, namely Ant Financial's Alipay Wallet , Tap & Go (ticketing) by HKTDC, WeChat Pay by Tencent, TNG electronic money package, and Octopus's "Easy Ease".
Apart from Alipay and WeChat, local service providers in Hong Kong have also launched their own mobile payment services. However, except for the Octopus, other service penetration rates are not high.
In fact, Alipay four "eating" Hong Kong's consumer market, to seize the market share of Octopus. According to the 2016 annual performance report of Octopus, the company that started from the bus card currently circulates 32.8 million Octopus cards in Hong Kong with an average daily transaction of 14.1 million. The Octopus-based Hong Kong merchant employs more than 7,000 and covers about 20,000 shops .
Faced with increasingly fierce competition in the industry, Chen Wan-jen pointed out that although Hong Kong now has a large number of payment platforms, its advantages in services and emphasis are different. General payment, remittance and P2P transfer have their own specialization. Despite the keen use of Octopus travel by Hong Kong people, statistics show that Octopus accounts for only 4% of the retail transaction in Hong Kong. "Alipay HK" focuses on people's livelihood and is positioned as a comprehensive lifestyle app. It has covered such services as electricity bill payment, dining privileges, horse race ticket buying and the purchase of third-party insurance products.
In April 2016, Octopus launched a mobile payment service "O! EPay Easy Yi 畀 & rdquo;
However, the Octopus is also fully embracing the Internet, not only launched the Internet payment application "Good News", the recent good news about it is also: It is reported that Apple Pay is working with Octopus, the future will be like support for Japan's watermelon card Support Octopus
In Oct. 2016, Octopus CEO Zhang Yao-tang said in an interview: "Octopus positions itself as a service company, not just as a business, and that online and offline full coverage is king."
In the local mobile payment market, Huang Weihao, head of technology at Hong Kong-based payment company YedPay, judged that Alipay had the best chance. He said all-weather technology: A year ago, Hong Kong only large-scale retail chain Alipay, now Alipay has access to Hong Kong's taxi, the market such a localized scene; In addition, Alipay to the intensity of the best efforts.
Chen Wan-frank frankly: "For the general public" education ", it is usually easier to start with some of the benefits for them to give them a try, so they will use our wallets to do more transactions. "Therefore, the subsidy war is inevitable. In order to be close to the local habits, Hong Kong version of Alipay also provides Hong Kong residents are familiar with the "set print" to enjoy the benefits of the function.
Technology to the sea, seven overseas version Alipay landing
It seems the ant gold clothing, "Alipay HK" Alipay is a sample of overseas wallet.
Since this year, Ant Financial has accelerated the layout of overseas e-wallets, and has successively launched online payment in Thailand and the Philippines. At present, the ant gold clothing has landed overseas, the Indian version of Alipay Paytm, Philippine version of Alipay GCash, Thai version of Alipay Truemoney, Korean version of Alipay Kakao Pay and Hong Kong version of Alipay ("Alipay HK"), Indonesia and Malaysia, the local wallet products In preparation.
Ant gold dress global layout
Ant gold clothing selected partners in these countries and regions. In Thailand, for example, its partner Ascend Money, Kakao Pay in Korea and Mynt in the Philippines. These companies either have local payment licenses or have e-commerce and retail resources.
In addition to 520 million Chinese users, Ant Financial Services has served more than 280 million overseas users. According to the person in charge of globalization of ant gold service, compared with the well-developed financial services in Europe and the United States, the future focus of overseas wallet Alipay layout is also in India, Southeast Asia and other emerging market countries and regions.
Alipay overseas wallet is also considered the ant gold clothing technology to the sea floor. Take for instance Paytm, the first local wallet to be hatched overseas by Alipay in India. In 2015, Alibaba and Ant Financial invested more than $ 500 million in Paytm's parent company One97 Communications and then gradually increased their holdings to more than 40% %. Paytm has developed 250 million users in just a few years and has become the world's third-largest electronic wallet after Alipay and WeChat paid.
In addition to strategic investment, Alipay outputs the core Alipay technology to Paytm. It mainly includes four aspects: basic technology architecture, security risk control technology, anti-fraud technology and anti-money laundering technology.
It is understood that Alipay's loss rate is less than one millionth, compared to PayPal and other leading international payment agencies about 0.2% of the loss rate, wind control capability is in the lead. And behind the ant gold service risk control system, there are 1,500 risk management professionals and 2,000 application servers and 320 storage servers dedicated to risk monitoring, analysis and disposal.
Compared to outbound travel, technology to the sea, serving local users is a more growth market. According to data from the World Bank, there are still 2 billion people in developing countries without a bank account and only 10% of the population hold credit cards. Only 21% of those with loan needs get loans through formal financial institutions.
Ant gold service is expected in the next three years, its users will have 30% from overseas; by 2025, about 2 billion Alipay users around the world, of which 60% from overseas. In other words, one out of every four people in the world uses Alipay.