Home > News content

Chinese sellers seize the Amazon: create a rich myth of annual income over 2 billion

via:CnBeta     time:2017/12/30 10:03:47     readed:635

Chinese sellers how strong? According to the China E-Commerce Research Center, in the first half of 2017, the number of cross-border e-commerce transactions was 3.6 trillion yuan, of which 2.75 trillion yuan was for cross-border e-commerce transactions, accounting for 81.5% of the total exports. In other words, the amount foreigners buy from China through cross-border electricity suppliers is far more than we passSea AmoyBuy from abroad to buy the amount.

It is through platforms such as Amazon that Chinese sellers have sold cheaper Chinese products to the world and created fabulous myths.

Chinese sellers "occupy" the Amazon

Amazon started recruiting Chinese sellers since 2012, and Chinese sellers began to expand.

The Wall Street Journal reports that Amazon is now flooded with Chinese sellers and that Amazon regularly holds meetings in China to promote its own platform to provide logistics and support services. MarketplacePulse, the business intelligence group, estimates that Amazon has about 1 million active sellers, a third of them from China, and 250,000 new entrants this year.

Amazon currently has 13 sites worldwide, including the United States, United Kingdom, Germany, France, Canada, Japan, India, Italy, Spain, Mexico, Brazil, Australia and China, making it one of the best-selling stores in the world See the figure of Chinese sellers.

Take the Amazon European stations (Spain, Italy, France, England, Germany) as an example. According to the statistics, Amazon Europe has an average of nearly 31% of Chinese sellers. Amazon Spain station the highest proportion of Chinese sellers, up 37%, followed by the Amazon Italy station, with 33% of Chinese sellers, the third is 32% of the French station.

In the Amazon European station Top10000 sellers, the average proportion of Chinese sellers reached 34%. In Spain, the percentage is even higher, reaching 44%, followed by 39% in Italy and 37% in France.

December 5 this year, Amazon Australia Station officially launched. Data show that Amazon Australia station on the first day, there are 52% of sellers selling products from China.

2.png

Chinese sellers earn a turn

Hot products, Chinese sellers therefore earn pours.

Red Star News reported that insiders said that the Chinese sellers now selling products to foreigners through cross-border e-commerce platforms are now mainly concentrated in Yiwu and Shenzhen, where manufacturing belts are concentrated. Sales of products are mainly three categories, jewelry in Yiwu, East China's clothing and electronic products in Shenzhen, such as cell phone chargers, data lines, mobile phone shell.

South seven said the original foreign trade young people elephants, kitchen supplies sold in the Amazon last year, has been in the same category in the top three, "Black Friday" day, the single-day sales reached 100,000 US dollars, but for his Friends just drizzling - the latter working for a three-year-old cross-border e-commerce player in Sakata, which has made about $ 3 billion and is preparing to apply for an IPO.

The Wall Street Journal reported that a Shenzhen-based Agoal company sold 50,000 U.S. dollars worth of products on a cross-border e-commerce platform, including a WiFi smart socket.

According to incomplete statistics, in the cross-border e-commerce export industry, the number of companies with a revenue of 2 billion yuan is already around 5, and there are already several dozens of enterprises with over 100 million.

Cross-border is a listed company focused on cross-border export retail, the company skyrocketed in recent years. 2015, 2016 and the first three quarters of 2017 revenues were 3.961 billion yuan, 8.537 billion yuan, 8.74 billion yuan, net profit was 168 million yuan, 394 million yuan, 495 million yuan.

The rapid momentum of China's cross-border e-commerce exports is evident.

Chinese seller's challenge

Of course, Chinese sellers will encounter many difficulties.

Red Star news reports, industry insiders, do cross-border e-commerce sellers in China will encounter three major difficulties:

The first is cultural differences. Such as American shopping preferences, they buy online clothes will focus on what kind of style? Something in their home is different from that used by the Chinese people. In addition, many foreign festivals and events, consumers want to buy products and China is not the same. So, choose what products to sell is very important.

The second is language. Because consumers are foreigners, the language must be foreign, but foreigners' reading habits are different from those of Chinese. So, it's also important to be on the overseas consumer's perspective, to imagine product descriptions in a way that fits foreigners' reading habits, and how they search for your product.

The third is the platform rules and promotion methods are not the same. Chinese e-commerce platform favors Chinese management thinking, but some foreign websites are still not the same in terms of operations. Such as Taobao and Jingdong backstage reports have been very complete, but there is nothing behind the login Amazon, all need to analyze, understand and judge the seller themselves .And Amazon promotion methods and domestic is not the same, a lot of need to teach everyone."

On the other hand, one of the important reasons why Chinese sellers flock to cross-border e-commerce platforms is that the domestic e-commerce market is saturated while affordable prices are the most powerful weapons. However, like China's manufacturing challenges, the increase in production costs is reducing the advantages of Chinese sellers, while some of the more cost-competitive sellers are on the rise.

Amazon is currently actively recruiting Indian sellers. Amazon sees India as a source of cheap, quality products for its US stations, particularly in key areas such as apparel, helping the platform grab market share from rivals such as Wal-Mart.

Edited by any peach

Daily News Comprehensive Red Star News, Wall Street Journal, South Seventh and so on

China IT News APP

Download China IT News APP

Please rate this news

The average score will be displayed after you score.

Post comment

Do not see clearly? Click for a new code.

User comments