According to foreign media reports, streaming media hardware maker Roku is developing its own smart voice assistant to compete with Amazon Alexa, Microsoft Cortana, Apple Siri and Google Assistant.
It is reported that, Roku from the beginning of this fall for its streaming media set-top boxes and smart TV products to upgrade the system will be upgraded after the addition of called "Roku Entertainment Assistant" voice control capabilities, this feature allows users to voice commands Control the device.
In addition to controlling streaming media players, Roku also hopes to tap into the smart home market. So this new smart voice assistant will appear in smart speakers and work with third-party companies. Roku has just released a licensing program that lets hardware vendors manufacture and sell intelligent Roku-branded speakers and audio products. It is reported that TCL will be unveiled as the first company producing Roku branded products at CES 2018 Consumer Electronics Show opened on January 8th.
These audio devices will run the operating system developed by Roku and connect wirelessly for audio synchronization and voice control. In addition to the user's remote control and voice commands to control, but also to achieve some of the other features, Roku did not disclose specific details.
Roku is currently the most popular streaming media hardware device in the United States, according to Parks Associates, in a similar category, Roku defeated technology giants such as Apple, Amazon and Google.
Roku was founded in 2002 and is available now, leading the market. Roku launches only $ 30 cheap streaming media, but does not make content independently.
While Apple, Google and Amazon both fiercely compete on streaming hardware devices and are trying to lock users into their ecosystem, Roku offers its own app for almost all participants, except Apple iTunes .
According to the company's latest earnings report from November, advertising and licensing account for nearly half of the company's receivables. Four years ago, Roku introduced a television licensing program and partnered with vendors such as RCA, Hitachi, Hisense, Sharp and Magnavox to build Roku services into television products.