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Behind the addictive game of 900 million people is a huge business of 60 billion yuan

via:CnBeta     time:2018/1/6 8:11:25     readed:291

Only for the "domineering" circle of friends WeChat game "Play" service hot sales

New Year, the use of WeChat friends will find that in the page more than a small game entrance. This is called the "jump hop" game, do not speak strategy, there is no cheats, simple operation, thanks to a player's enthusiasm. Quite a few people have free time to open "hop" and "catch up with me in the chase atmosphere, the game began to screen. However, it is surprising that this popular game even gave birth to a variety of generation practice, Raiders and plug-in, tricks.

The role of this mini-game is like & quot; i & quot; and like a & quot; person & quot ;. When your finger touches the screen of the phone, long press and it bow and hold; release it and it begins to flip and jump - jump from this "box" to another "box". Since the WeChat newer version, the entire circle of friends are Hi, refresh the rankings from time to time, can find some of my friends a few forward floating position. In order to achieve the effect of & quot; being admired & quot; in the circle of friends, some players look for scores of cheats everywhere, substituting the ruler for visual inspection and developing the operation code so that the player can easily over 100. Others got the game's source code, with design flaws, directly modify the score.

A media survey found that some businesses in the open online sale of "play on behalf of" service, spend ten dollars, you can make buyers brush to more than 500 points, squeezed into the top circle of friends. In order to allow buyers to trust, on the whole hop can live video. A special online program to play on the sale of the business, the monthly sales of up to 11005 pen. Appear on the Internet & quot; jump hop & quot; generation play phenomenon,TencentIn response, the team said the WeChat & Hop team have already made a relevant crackdown and will confirm that using the plugin will clear the user's score.

Small game hidden in the big market

"Playing on the" hot fact is that the user reflects the love of "mini-games", that in its hand-driven tour industry will not happen what change?

In fact, with the "jump" the same day, WeChat announced a total of 15 games products. They are the use of H5 technology, in simple terms such a small game can be interpreted as mobile-side web games, lightweight, simple, easy to use. In fact, as early as 2012, the concept of H5 game has appeared, but the real hot is the 2014 "Nerve cat", when the game created three days 5 million users and 100 million visits to social games myth.

However, H5 games due to immature industry, the lack of payment mechanisms, though applauded, but difficult to make money, and soon quiet down. However, this "jump" popularity, but let the industry resurgence of hope. Because of this wechatAppletsIn support

The industry believes that this is equivalent to the game directly to the unimpeded 900 million users. It is expected to become the main force of the fourth largest game after the tour, page tour and hand tour. But for the H5 game market size, everyone's opinion is far apart. Some organizations predict that the market size of H5 games in 2017 will be about 3 billion to 5 billion yuan. However, some industry experts are even more optimistic. They think that the scale of 2017 should be between 100 and 20 billion yuan. In 2018, it is expected to increase by two to three times.


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