Sensor Tower release report shows that in 2017 the global application revenue of nearly 60 billion US dollars
January 6, according to foreign media reports, the application analyst firm Sensor Tower released the latest report shows that worldwide application revenue in 2017 rose 35% to nearly 60 billion US dollars. This report includes earnings for paid apps, subscriptions, and in-app purchases in the Apple Store and Google Play Store. However, the report found Apple App Store's app revenue was higher, almost double Google Play.
Specifically, Sensor Tower statistics show that Apple's store revenue last year was 38.5 billion US dollars, while Google Play is estimated at 20.1 billion US dollars. Compared with 2016, Apple's store revenue increased 34.7%, while Google Play grew at 34.2%. Revenues from the two app stores combined accounted for 58.7 billion U.S. dollars in 2017, up 35% from 43.5 billion U.S. dollars in 2016.
Sensor Tower data and Apple's data released on the 5th consistent. Apple said its store's holiday sales season set a new record with revenues of more than $ 1 billion, noting that iOS developers' revenue in 2017 was $ 26.5 billion, an increase of more than 30% from 2016. It is noteworthy that these $ 26.5 billion was distributed to developers after Apple made a 30% profit share. The Sensor Tower report also estimates Apple's previous total spend and found it to account for only 1% of the actual figure.
Part of the growth in application revenue may come from the growth of mobile services in emerging markets and Apple's update support for in-app subscriptions. But Apple did not say how revenue generated or where the details. Instead, it tries to link growth with the app store "big remodeling" with new AR apps such as Pok & mon Go. Of course, all these factors are helpful, but on a larger scale, the more important growth factor is the prosperity of developing country markets, such as China and India, which make greater contributions to the growth of application revenue.
Global application downloads in 2017 Chart, up 13.5% from 2016
In China, for example, China's app store revenue surpassed that of the United States in 2016. And App Annie recently set a new record for third quarter 2017 app revenue and downloads due to several emerging markets such as China, India and other Southeast Asian countries, especially Vietnam and Indonesia. Related to the impact of app stores in emerging markets, first-time app installs at Apple stores and Google Play have increased. The report found that the world's first-ever application installation increased to 91.5 billion in 2017, an increase of 13.5% over the 80.7 billion estimated in 2016.
Although many studies have found that most U.S. consumers today download an average of zero applications per month, this growth rate shows that there is still great potential for new downloads in emerging markets. This can also be demonstrated in Sensor Tower's data. It found that the growth rate of Google Play app downloads was much larger than Apple's app stores, at 16.7% and 6.7% respectively. This is because Android has a higher penetration rate in developing countries. Overall, Google Play installed 64 billion applications for the first time, compared with 28 billion app stores.
Global mobile application revenue in 2017, up 30% over 2016
The highest-paid game in the Apple Store and Google Play is Mixi's Monster Strike. It was released in 2013 and has a dedicated fan base in Japan, but it is hard to catch the eye overseas, making it even more impressive when it topped the list last year. Other popular games include Aniplex's Fate / Grand Order, Supercell's Clash Royale and King's Candy Crush Saga.
"Candy Crush Saga" continues to dominate the US market, although the game debut five years ago, but it still occupy the highest revenue in the United States game location. MZ's "war game" and Supercell's "Horde clash" second and third place, MZ's "Mobile Strike" and "Clash Royale" occupy the fourth and fifth respectively.
Sensor Tower's report eventually delved into the revenue from mobile games applications, up 30% from 2016 to $ 48.3 billion, accounting for 82% of total app revenue. Gaming app downloads are even more popular on Google Play, with an estimated 27.2 billion downloads (a total of 35.5 billion downloads).
In the United States, mobile games revenue was 10.7 billion U.S. dollars, up 25.6% from a year earlier. This figure accounted for 74% of the total US $ 14.4 billion of U.S. revenues, actually declining from the same period of last year. In 2016, hand-travel revenue accounted for 79% of total application revenue. Sensor Tower said this may be because users spend more on other mobile entertainment, such as streaming video application HBO Now.
In 2017, Mobile Games passed a milestone with its revenue for the first time ever surpassing PCs and game consoles. The industry as a whole has grown so rapidly that market researcher Newzoo has adjusted its previous overall revenue forecast from $ 108.9 billion to $ 116 billion in 2017. And this year, as more mobile giants continue to expand, we may see higher numbers.