January 5 news, Alipay today announced the opening of small programs "near the applet", "jump between small programs", "message center", "industry channel" and other multiple entrances, and Online data assistant, screen shots, custom user behavior analysis, and other developer capabilities.
It is understood that this portal will be open to all merchants and institutional developers in the near future and will be able to discover and use nearby applet services via "nearby applets" when the user is located within a specific location. "Near small program" that allows users to think that there is more convenient access to peripheral services offline, but also provide developers with a strong touch channels, greatly reducing the reach of the user's distance.
In addition to positioning the recommended pay-hop jump entrance will also be more flexible and convenient for small businesses to fully integrate Alipay resources to improve customer conversion rate. According to the rules, an account can support up to 10 small programs to jump to each other. Developers can make each small program into a single product service, and can also make a small program as a carrier and support multiple A small program to jump.
For developers generally concerned about the applet user stickiness, activation problems, Alipay also gives a solution - mdash; & mdash; message notification portal, the user generates interaction within the applet, the developer can "message notification" to send Configure the applet address of the message, allowing users to immediately enter the applet to operate.
And the amount of user experience and quality applets, Alipay will be based on geographical, self-operational efficiency and other latitude to determine, enable the incentive mechanism, the opening of its industry channels, the applet and Alipay service features to get through, to provide more Accurate users reach the channel.
Paypal small program manager Guan Zhong said, "Alipay's industry channel has become a strong service mind, such as users need to pay when the water and electricity coal will open" life payment. " We open industry channels that can help small applets improve business disguise capabilities, but also to provide users with more quality services beyond the official service, the future of such combinations will be more and more. & rdquo;
It is understood that the Alipay in the open entrance at the same time, also provide a data assistant, screen shots and other user analysis capabilities. At the same time, Alipay opened the "third-party applets" ability, ISV (independent software developers) can be settled in ant open platform "third-party platform" to help businesses, agencies on behalf of the development, generation and operation.