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B station game more and more prominent attribute exclusive agent "FGO" performance?

via:博客园     time:2018/1/9 12:02:17     readed:270


Since its inception, the Bilibili Web Site (also known as Station B) has long been regarded as a gathering place for bi-cultural fans of the Pan-Ulang region. Building on the rich secondary content such as animation, drama, Guochong, music and ghost beasts, Station B successfully constructed a pan-two-dimensional community favored by young people and deeply bound itself with the two-dimensional meta-culture.

If you count the game agency, intermodal, self-development and the newly established gaming club business, B station's ecology has covered video, social and games three plates. According to media data, revenues generated by game agents and affiliates accounted for as much as 95% of total station B revenue between January and April 17, As a representative of B standing on the game agent, "Fate / Grand Order" (hereinafter referred to as "FGO") in the country after a year on-line will have what kind of performance? Aurora big data for you to announce.

Over 2 million installations, monthly active users reached 1.45 million


Aurora big data monitoring results show that "FGO" market penetration in the past six months has always been in a relatively stable state. As of the last week of November 17, "FGO" had a market penetration rate of 0.23% and a corresponding installation volume of 2.31.6 million. During the observation period, the peak installation of FGO peaked in October last year, with a current installation volume of 24,412,000.


During the observation period, the number of monthly active users of FGO remained stable at between 1.4 million and 1.6 million. Its six-month peak appeared in October last year, the monthly active number of users exceeded 1.5 million. Compared with the corresponding monthly installments, "FGO" accounted for more than 60% of monthly active users.


During the June-November period, FGO's 7-day installation retention rate averaged 62.6%. This means that over 60% of new users of "FGO" during the half-year observation period are still willing to keep the game on the device after 7 days of downloading.

Over 70% of users under the age of 24, the second element of the obvious characteristics


Aurora big data monitoring results show that "FGO" players accounted for more men than women, the former accounted for up to 55.7%. At the same time, the player's youthfulness is also significant, with 21.2% of players under 19 years old and over 70% of those under 24 years old.

It is noteworthy that the "FGO" player's quadratic feature is also quite significant. According to the monitoring result of Aurora Big Data, 79.5% of the "FGO" players have animation-related applications installed, and the social style is marked as "Redundancy" with 15.3% of the population.


After analyzing the user's geographical location, we found that second-tier cities contributed nearly half of FGO. In terms of user segmentation of cities, the top three cities in Shanghai, Beijing and Guangzhou occupy the top three seats in a row with a total of 17.9% of users.


As a typical game of the second game, "Crash 3" and "Onmyouji" in the penetration rate of "FGO" players reached 34.8% and 22.9%, respectively, also adapted from the Automatic Naruto IP: Naruto Shippuden 6.2% penetration.

Since the launch of "FGO" in China, the number of players participating in agency, intermodal or development by Station B has gone one step higher, with the vast majority of obvious secondary attributes. In addition, B station and even set up their own gaming club. It can be expected that the game-related business in the B station's ecological share will be further enhanced.

Although widely interpreted as profitable by the outside world, according to Chairman Chen Rui, station B is more about viewing games as content operations rather than as a means of realization.

In any case, it is logical to introduce more game pieces that match the interests of users for Station B, which has a strong color. After all, two yuan game can be benign with many of the content on the B station, and thus enhance the user's viscosity for the community.

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