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B station game more and more prominent attribute exclusive agent "FGO" performance?

via:博客园     time:2018/1/9 12:02:17     readed:36

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Since its inception, the Bilibili Web Site (also known as Station B) has long been regarded as a gathering place for bi-cultural fans of the Pan-Ulang region. Building on the rich secondary content such as animation, drama, Guochong, music and ghost beasts, Station B successfully constructed a pan-two-dimensional community favored by young people and deeply bound itself with the two-dimensional meta-culture.

If you count the game agency, intermodal, self-development and the newly established gaming club business, B station's ecology has covered video, social and games three plates. According to media data, revenues generated by game agents and affiliates accounted for as much as 95% of total station B revenue between January and April 17, As a representative of B standing on the game agent, "Fate / Grand Order" (hereinafter referred to as "FGO") in the country after a year on-line will have what kind of performance? Aurora big data for you to announce.

Over 2 million installations, monthly active users reached 1.45 million

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Aurora big data monitoring results show that "FGO" market penetration in the past six months has always been in a relatively stable state. As of the last week of November 17, "FGO" had a market penetration rate of 0.23% and a corresponding installation volume of 2.31.6 million. During the observation period, the peak installation of FGO peaked in October last year, with a current installation volume of 24,412,000.

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During the observation period, the number of monthly active users of FGO remained stable at between 1.4 million and 1.6 million. Its six-month peak appeared in October last year, the monthly active number of users exceeded 1.5 million. Compared with the corresponding monthly installments, "FGO" accounted for more than 60% of monthly active users.

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During the June-November period, FGO's 7-day installation retention rate averaged 62.6%. This means that over 60% of new users of "FGO" during the half-year observation period are still willing to keep the game on the device after 7 days of downloading.

Over 70% of users under the age of 24, the second element of the obvious characteristics

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Aurora big data monitoring results show that "FGO" players accounted for more men than women, the former accounted for up to 55.7%. At the same time, the player's youthfulness is also significant, with 21.2% of players under 19 years old and over 70% of those under 24 years old.

It is noteworthy that the "FGO" player's quadratic feature is also quite significant. According to the monitoring result of Aurora Big Data, 79.5% of the "FGO" players have animation-related applications installed, and the social style is marked as "Redundancy" with 15.3% of the population.

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After analyzing the user's geographical location, we found that second-tier cities contributed nearly half of FGO. In terms of user segmentation of cities, the top three cities in Shanghai, Beijing and Guangzhou occupy the top three seats in a row with a total of 17.9% of users.

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As a typical game of the second game, "Crash 3" and "Onmyouji" in the penetration rate of "FGO" players reached 34.8% and 22.9%, respectively, also adapted from the Automatic Naruto IP: Naruto Shippuden 6.2% penetration.

Since the launch of "FGO" in China, the number of players participating in agency, intermodal or development by Station B has gone one step higher, with the vast majority of obvious secondary attributes. In addition, B station and even set up their own gaming club. It can be expected that the game-related business in the B station's ecological share will be further enhanced.

Although widely interpreted as profitable by the outside world, according to Chairman Chen Rui, station B is more about viewing games as content operations rather than as a means of realization.

In any case, it is logical to introduce more game pieces that match the interests of users for Station B, which has a strong color. After all, two yuan game can be benign with many of the content on the B station, and thus enhance the user's viscosity for the community.

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