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Morgan's general advertising business will help Amazon have a market value of over $1 trillion

via:博客园     time:2018/1/11 14:20:23     readed:211


JPMorgan Chase, an investment bank, said on Wednesday that Amazon's dominance of the new growth market would bring the company's Grand market value to $1 tillion. The investment bank reiterated Amazon shares in the research paper.

Amazon currently accounts for only 10% of the online advertising market in the United States, but accounts for 42 percent of e-commerce transactions, the paper added. Facebook and Google dominate the global online advertising market outside China.

Sources said last week that Amazon is preparing to turn Alexa voice aides into an important advertising business. It is reported that Amazon is in the process of negotiating with other companies to promote their products on a Echo device with a built-in Alexa assistant. Consumer companies, including Procter & Gamble and Gao Le's, are involved in the negotiations. The negotiation content includes whether enterprises can afford to buy more prominent advertising sites: for example, when users search for shampoo on Echo, the paid brand will get a higher ranking, which is similar to Google's paid search advertising.

With the growing influence of Alexa, many brands are worried about being completely dumped by the voice - shopping platform. Advertisers and brands especially pay attention to search ranking on Alexa. The reason is that compared with web search, consumers are more likely to choose voice assistant to give the first search result. After all, voice is not as easy to drag up and down as web pages. Amazon has previously revealed that they will launch paid search ads on Alexa. The latest negotiations suggest that Amazon will be the fastest in the advertising market this year.

According to the data released by market research firm eMarketer, Amazon's online advertising business is now only fifth in the United States. EMarketer expects Amazon's advertising sales mainly come from sponsorship ads on the website, which will increase 42% in 2018 to 2 billion 400 million dollars, but still far behind Google's 40 billion 100 million dollars and Facebook's 21 billion 600 million dollars.

Who will become the world's first trillion - dollar company, the fierce competition has been continuing. All the world's eyes are focused on apple, Google's parent company Alphabet, Microsoft, Amazon and Facebook and other technology giants. Many financial commentators and investors predict that if the trend of technology stocks can continue to be as strong as 2017, then the first company to have a market capitalization of more than 1 trillion dollars will appear in 2018. According to the closing price this Wednesday, the market capitalization of the above four companies reached 886 billion 600 million dollars, 770 billion 500 million dollars, 677 billion 500 million dollars, 604 billion 400 million dollars and 545 billion 800 million dollars respectively.

Amazon accounts for 89% of the US holiday shopping season in the US at the end of 2017, according to media reports. Amazon's share price has risen 6. 6% since it entered 2018. The rise in Amazon's share price has also helped the company's founders. Chief Executive Officer Jeff Bezos (Jeff Bezos) has more personal net worth than Microsoft co-founder Bill Gateson. Personal net worth at its peak in 1999. To $105.1 billion. In October last year, Bezos overtook Gates as the world's richest man, with a net worth of about $93.8 billion. A month later. The first day of the holiday shopping season

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