Informed sources said that Facebook is also considering another major adjustment, this adjustment may eventually raise those who compared to less reliable publishers considered a more reliable media position.
Facebook chief executive Mark Zuckerberg said on Thursday that the initial move was a major shift in the way Facebook built, reducing the amount of time consumers spent on the company's platform and hurting publishers' traffic, but Eventually make users more satisfied and boost Facebook's business.
Another potential adjustment, according to people familiar with the matter, will be to rank media outlets on the basis of criteria such as the credibility of the public, media findings, and readers' willingness to pay for specific publishers. One person familiar with the situation said that these parameters would pass the relevant information to Facebook's algorithms, which are used to determine which publisher's posts are pushed up in the dynamic message.
Such a move would make Facebook more active in deciding what would be acceptable on the company's Web site, though this may be disturbing to some publishers. Facebook has not yet decided whether to promote the adjustment, the company may choose not to move forward.
According to CNBC, in a report released late on Thursday night, Daniel Ives, head of technology research at GBH Insights, said that while changes in news subscriptions may raise concerns about ad growth, in the long run, the reform is correct. Ives also raised Facebook's stock price target from $ 210 to $ 225, a price that is nearly 20% above Facebook's closing price on Thursday.
Most Wall Street optimistic Facebook in 2018 prospects. Thomson Reuters data shows that Facebook currently has 17 "strong recommended buy" rating and 25 "buy" rating. Two of the three analysts hold "Hold", "Sell" or "Strongly Recommend Sell" rating.