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CES more and more Chinese manufacturers, China can have their own CES

via:南方都市报     time:2018/1/19 10:31:31     readed:475

(Original title: China may wish to have its own CES)

Author: Yunshan

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However, behind this brouhaha and excitement, we should also see the challenges and pressures faced by Chinese enterprises in the rise and development. Why are so many enterprises going to cost more to travel to the United States for CES? Because this world is still concerned about the big stage in the hands of the traditional powers of the hands of the world's leading consumer electronics exhibition in addition to CES, as well as in September each year's "Berlin Consumer Electronics Fair (IFA)" and also held in Hanover, Germany " In addition, the prestigious World Mobile Congress (MWC) is held annually in Barcelona, ​​Spain. This can not help but make people feel a little sigh - when Chinese companies can gorgeous appearance in China's own door it?

In my opinion, if China's environment did not have the environment for such a large-scale exhibition before, the rapid development in China's consumer electronics industry in these years has allowed China to even have to own its own "CES."

At present, China's science and technology enterprises have stepped out of the old pattern of cottage and low-end, and have the strength to wrestle with the world's top consumer electronics enterprises in innovation capability and manufacturing level. If the "electronic market" represented by Huaqiang North in North China and Zhongguancun in Beijing were synonymous with "low-end, counterfeit, low-cost, low-quality" and so on, after all these decades, The birth of a large number of independent innovation ability, product quality and brand of large enterprises, such as Huawei's mobile terminal, Haier's smart appliances, drone, etc. Xinjiang has become the world's leading consumer electronics products, sold at home and abroad. The rise of these well-known consumer electronics companies, no doubt for the digital products, "Made in China" launched a brand and reputation.

However, Chinese technology companies are among the best in the world in terms of technology and commerce. Relying on the huge consumer market in China and the ever-maturing environment for consumption, various innovative attempts by Chinese technology companies can quickly create commercial scale and value. For example, in recent years, the sharing of hot cars, sharing bicycles, mobile payment, e-commerce, etc., no matter from the number of active users to the frequency of consumption and convenience, are much ahead of the traditional developed countries, and even dubbed "the four new inventions ", More foreign netizens chanted China's Internet companies quickly to local development to solve their inconvenience. The combination of these successful technology and business cases has greatly raised the level of information consumption in the Chinese society to a very high level.

At the same time, Chinese technology companies surpass the world in terms of innovation speed and iterative capability. Relying on the complete and rich industrial chain resources accumulated over the years, industrial clusters represented by the PRD, the Yangtze River Delta and the Jin Jingji area have found support for new and emerging new ideas. Shenzhen science and technology company joke --- as long as the innovation can be thought of in the design room, a radius of 100 km will be able to find someone to help you out, and very fast. Precisely because of this convenience and speed, a certain type of innovation can always form one "outlet" in China and one after another. For example, smart speakers in the hot half a year inside, concentrated in Shenzhen Nanshan District, more than 100 similar start-ups, and their products are basically in Shenzhen and Dongguan and other places around the industrial chain to complete the design and assembly production. Such a powerful combination of advantages is rare in the world, and after full competition Ebb Tide, the last surviving business, with real combat effectiveness and vitality.

We have seen that the strength of China's science and technology enterprises in fundamentally improving their technological capabilities has also been greatly enhanced. Whether AI artificial intelligence, speech recognition, or Internet of Things technology, and all kinds of black technology, Chinese companies have not lost in the world's advanced level of research and development capabilities and practical products, such as Huawei Hass chip technology, Identification technology, Baidu's artificial intelligence technology, pure electric vehicle manufacturing technology, face recognition security certification technology, etc. These independent research and development of technology capabilities and technologies to enable Chinese enterprises in the field of consumer electronics not only become the dominant leader in application innovation, By mastering the core technology and thus control the driving force for future development.

According to incomplete statistics, Chinese consumer purchases of consumer electronics products account for 20% of global sales, while mobile phone sales accounted for up to 25%, TV sales accounted for more than 30%, there is more accurate statistics can not be Innovative class of intelligent hardware may account for even higher. Chinese consumers with the continuous improvement of living standards, the demand for smart appliances, smart wear, mobile phones, laptops, etc. continue to expand and improve, like early adopters are willing to pay for the Chinese consumer's new label, which also allows major companies New new technologies are willing to start in the Chinese market and promotion, forming a virtuous circle.

It is precisely because China has an excellent consumer electronics business and because China has the world's most vibrant and purchasing power consumer group, Chinese businesses and Chinese consumers now have good reasons to have their own home CES Exhibition.

For the moment, there are dozens of large and small consumer electronic products exhibitions in China, such as "CES Asia" by "Beijing Consumer Electronics Expo" and "Shenzhen Hi-tech Fair" or smart product exhibitions held by various industries and enterprises, Although both are very good exhibitions, but from the show's influence, visibility, etc., are still not comparable with the global exhibitions such as CES. This will take time to accumulate and precipitate, but it will also require a steady stream of influence every year. Can refer to the Beijing International Marathon, adhere to the high level to run the game, decades down to become one of the world famous marathon. So first of all need a high starting point to become China's CES prototype, and then continue to accumulate and continuously improve, in the next few years to create one of the world's largest consumer electronics show, so that Chinese companies and consumers will not be able to go abroad in the Gorgeous appearance on the stage.

□ Yunshan (senior operator)

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