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Bloomberg: Military payment market is dominated by WeChat Tencent One-hand support of the US mission toward the super application

via:博客园     time:2018/1/25 18:01:48     readed:423

Beijing January 25 message, Bloomberg Today article said Tencent Holdings Inc. investment in the United States to comment is to pay, taxi and even the expansion of the field of KTV, has gradually become a "super application". However, in the taxi field, the United States Mission should compete with the drops of Tencent's investment. In the field of payments, the United States regiment is fighting directly with WeChat.

Analysts said some startups had to expand to new areas where the development in their respective fields had peaked in order to raise their valuations. In the future, more and more start-up company applications may become one-stop super applications.

The following is the full text of the article:

Commenting on the U.S. delegation is a Chinese technology company that foreigners can hardly understand.

This is because the service of the United States Mission is not very much like that of a foreign country. Meituan has a restaurant review function similar to Yelp, but its app also allows you to order meals on your cell phone. You can use the US group application checkout, you can also book KTV rooms, select the song list, and then hit the car to the KTV.

Super application

These features make the United States Mission a strong competitor in the trend of super applications, with the ability to challenge the WeChat, which is its application. Ironically, Tencent is one of the most important investors in the U.S. delegation. The United States Mission is now the fourth highest-rated startup in the world and represents the next generation of rising stars. These freshmen forces threaten the comfortable duopoly market that Tencent and Ali are currently maintaining.

The head of the US mission is Wang Xing, an ambitious 38-year-old man who founded the $ 30 billion startup. As a veteran entrepreneur, Wang Xing extended the business of the US mission to restaurant reviews, group buying, and other new areas such as digital payments and even taxis. The United States Mission has helped over 4 million merchants promote their services, from takeaway to renting, to travel, for a user base equivalent to the U.S. population.

At present, the United States Mission remains cautious, emphasizing its business expansion is not to counter Tencent, just test the water to expand the user base. Chen Shaohui, senior vice president of strategy at the U.S. Mission, said that in order to achieve this goal, the company will open its platform to third parties and plan to expand into at least 10 new vertical sectors.

"Our service is based on location, which is why we want our products to cover every aspect of life," said Chen Shaohui in an interview. "We are a company that specializes in rapidly upgrading competitive strategies, For the test of water in all areas is very open. & rdquo;

Duopoly pattern to change?

In the past two years, the U.S. group has raised $ 7.3 billion in financing and has become the representative of many Chinese upstarts in the science and technology industry. From the trickery to today's headlines. These rising stars try to subvert all the current revolving around Gemini - Ali and Tencent - the industry pattern. They are in the development of their own line of development, has set its sights on foreign markets. For example, Drip is marching into the shared bicycle market and has acquired Brazil's number one taxicab service.

The U.S. delegation has also made major changes. Previously, the United States regiment was regarded as a counter-tencent a pawn against the main rival. As a leader in the O2O market, the United States delegation commented in 2015 by the United States Mission and the public comment on the merger. The 15 billion U.S. dollar deal, set up by Tencent and other investors, aims to halt both the marketing and subsidy burn. Ali subsequently sold the shares of the US corporation and established a reputation with the affiliated company Ant Financial.

"The United States regiment and the drop certainly have their own ambitions." Zhou Xin, an Internet consultant with China Data Monitoring Platform TrustData, said: Ali and Tencent have been following closely these " Little brothers because even the United States regiment, the drop is not yet able to quickly subvert them, but they may significantly affect the strength of the industry changes. & rdquo;


Compared with the drops, the United States seems bolder. The U.S. delegation said this month it plans to offer taxi and taxi services in seven cities, including Beijing and Shanghai.

As WeChat also provide similar services, Tencent how to deal with this conflict of interest worth observing. Chen Shao-hui played down the United States delegation trying to speculate on the standard micro letter.

"The U.S. mission has now expanded into every vertical service area," said Steven Zhu, investment adviser to Shanghai Century Analyst. "The important logic behind all these moves is to get it done Probably more traffic. & rdquo;

US mission to enter the payment market

Payments are an area of ​​focus for Tencent as it allows Tencent to understand the user's buying behavior. According to data from Analysys International, Alipay, a subsidiary of Ma Cloud, still dominates the online payment market in China. As of the end of September last year, its share was about 54%, but it is already well below 80% four years ago. Tencent now share 40%.

Now, the United States Mission has begun to promote their own applications in the digital wallet. In the payment transactions of more than 300 million U.S. users, the U.S. delegation handled about one-fifth of its transactions. Chen Shaohui said Tencent handled about 60% of the payment transactions, Alipay and other payment applications processing about 20%. Now, the United States Mission has third-party businesses and service providers to connect to an independent backend payment platform.

"We promote self-payment applications because it improves the user experience that often uses our platform," said Chen Shaohui.


Figure: What hungry in the application of the United States leading download group

However, the rapid expansion of US group business may make it lose focus. Expansion often requires a lot of money, this risk has been reflected in the music as the shower.

Takeaway dispute

The United States Mission is the leader in the $ 38 billion Chinese takeaway market with 2 million Chinese restaurants on its platform. However, Aurora Big Data said Ali's support for the hungry is currently leading in application downloads.

While traveling, the regiment won the support of the online travel giant Priceline Group, but still lags behind Ctrip & Ali's Flying Pig. In the taxi market, the United States regiment and Tencent support the competition.

However, the United States Mission and its counterparts did not take too much care, bent on developing new markets. "As they pursue their biggest returns, their respective fields have peaked," said Zhou Xin, "but they all want to get higher valuations, which is why they need to expand." We are likely to see that many applications will become one-stop super applications. & rdquo;

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