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Baidu respond to today's headlines: saliva war and lawsuit governance anxiety disorder

via:博客园     time:2018/1/30 9:06:22     readed:60

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Tencent "first-line" author Han Yimin

On the night of January 30, in response to allegations of "unfair competition" claimed by the headlines today, Baidu responded by denying the allegations and said that the recent series of voices of the headlines today originated from "the anxiety of the development dilemma & rdquo ;.

January 29 evening, today's headlines on the "front-line" of Tencent, said it would "lure" Baidu unfair competition "litigation. Today's headlines said previously Baidu search "today's headlines", in the first place is not the official website, but related content. In the meantime, the search results on the official website of the headlines today are screened "may not be able to visit" the red letter.

In this regard, Baidu responded that Baidu natural search results ordering and user needs, relevance, timeliness and the user's click behavior and a series of related factors. In terms of headlines, the accusation is that "the search results of" old news "are closely related to the social hot spots recently punished by relevant departments due to the vulgar content of today's top headlines, and also fit the needs of users looking for diversified informational APPs. Therefore, Not surprisingly arranged. & rdquo;

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Baidu has also shouts across the air today headlines, "advise today's headlines, your recent series of public relations actions and litigation, can not cure your anxiety about the plight of development." & rdquo;

The fierce conflict between Baidu and today's headlines reflects the fierce competition in the information flow market.

Since 2017, with Baidu power flow business, its direct competition with today's headlines, the recent period, the friction between Baidu and today's headlines intensified.

Not long ago, the workplace social networking sites burst Baidu Baidu internal content of the establishment of the Department of Ecological Marketing, code-named "hit the head office today", that is, "to start with" r. In this regard, Baidu denied it and alleged that the news was malicious allegations. On the evening of the 25th, today's headlines are publicly released. A text, pointed to Baidu.

After the war in the last round of mouth, this time, Baidu and today's headlines again because of search results problems each other means "black public relations" can be expected, as Baidu continue to increase investment in information flow business, the friction between the two sides Or will continue to upgrade.

The following is Baidu's response to the full text:

Through media reports, we noticed the accusations that we are currently claiming today's "unfair competition in Baidu." First of all, we would like to advise on today's headlines that your recent series of public relations actions and litigation will not cure your anxiety about the development predicament.

It should be noted that, Baidu's natural search results, and user needs, relevance, timeliness, the user's click behavior and a series of related factors. Headlines this accusation as "old news" of this search results, and today's headlines due to content vulgar punishment corrections by the relevant departments are closely related to the social hot spots, but also with the user to find a variety of information needs of the app fit, so Not surprisingly arranged.

In addition, we noticed headlines announced Baidu search "headlines today" results screen, deliberately through the drop-page way, hidden "today's headlines" part of the brand zone, and this part of almost occupy the search results The first screen of the entire area, fully able to meet the user search and download today's top product demand, today's headlines so-called Baidu "unfair competition" clearly deliberately sidestepped this fact.

We also noticed that in a statement released today by the headlines, deliberate fabrication of "baidu technicians, especially the heavy loss of search and AI-recommended technicians," and other untrue statements have hurt Baidu's goodwill. In fact, Baidu App's information flow business has achieved rapid development, in just one year, to become the leader in this market, active in the daily users, the total number of active users significantly ahead of the key indicators. Therefore, we reserve the right to take legal actions to safeguard the rights and interests of malicious rumors in today's headlines.

Difficulties in the development of enterprises themselves, into anxiety, should not pass public relations war and litigation and other inappropriate ways of passing, not to disrupt the normal media environment of public opinion, invade the public legal resources, resulting in adverse social impact. Baidu will continue to increase product development efforts to enhance the user experience, providing hundreds of millions of Internet users with high-quality, personalized information flow services, and believe the law will give the case a fair ruling.

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