Following the beginning of the year
In February 1st, Tencent launched an interest-based subscription to App, although it is still in the internal testing phase. But users immediately pointed out that the app was suspected of plagiarizing another app. Immediately afterwards, the instant team exposed a screenshot of the chat with Tencent YingYongBao, saying
When Tencent and plagiarism are linked together, the ferment of public opinion is unstoppable. Famous media personage Feng Dahui, Keso and others have come out to denounce Tencent, and some media have begun to worry about the immediate future that will be targeted.
As the commentary of the media has not finished, the situation has been changed. Li Zhi is offline from the application store. CEO Ye Xidong immediately sent a message to his friends circle, indicating that he had communicated with Li Zhi team. There was misunderstanding. Tencent's shareholders were very helpful immediately, and hoped that the media would not follow up the reports again. It is intriguing that Ma Huateng commented under the circle of friends: Thank you.In view of Pony Ma's promotion of an internal competitive product culture in Tencent, YingYongBao's team
It's more like a news application, but it's just a subscription to an event subscriptionBy contrast, we can find that although the subscription topic of Li Zhi is news information, it cannot subscribe to the content of other social media platform, although it retains the channel division of traditional information App. Although li chi has joined the tracking of events,
Instant is an interesting subscription application, not the traditional news information
It ' s just that we don ' t break through the barriers of the news application and lose sight in the process of cutting back on the edge of the edge .
Although sudden ups and downs, this time
Immediately is a subversion of the content distribution mechanism
Instant has revolutionized traditional subscription and push mechanisms. At this point, you're not subscribing to a source of information. It's similar to IFTTT (the development team right behind it is called if Tech).
You subscribe to something like that.
At the beginning of the product launch, immediately the official acts as
The instant popularity suggests that customizing information that is packaged as a subscription service is far from being met. The interest tags on either platform are too crude.
For content producers who are rooted in micro-blog, WeChat, know and other platforms, they immediately gave them the push privileges that surpass the platform, fled the fate of being drowned in the rolling and rolling information flow, and provided users with an integrated channel.
However, because of the immediate high topic discovery threshold, the low-frequency push-off trigger mechanism, for the user s
Fortunately, the immediate team began to reorient from 2016, learning from Weibo, adding hot, hot searches, referral pages, rankings, lowering user discovery barriers, turning around to become a
Although the theme squareNow, they can not only catch up on the latest developments and Internet hotspots, but also find
The immediate theme square has become a de facto interest community
Compared with the Baidu Tieba and Douban groups of the previous generation of interested communities, instant square is undoubtedly more lightweight, liberalized, and not even called an interest group, but rather
In the early years, social networking app Same, which was also invested by Tencent, used to converge interest by encouraging users to build their own channels. However, because of the lack of operation, countless people who had only their own broken thoughts were born.
Amazingly, almost every subscription topic can be a topic square at the same time, not only the topic creator can update the content, readers can also contribute content in the square. For example, 1 million + people's attention to bathroom contemplation has created a kind of imitation that everyone wants to copy.
Why is the alleged plagiarism the application treasure?
In 2017, domestic smartphone shipments fell for the first time,
Watching the content distribution market wind and water, the revenue is proud, YingYongBao team can not be jealous of hot heart, rather than providing an immediate theme interface and flow import, rather than their own
As I wrote before, daily express, Tencent news, QQ browser can not separate with today's headlines and forms of information flow equate, WeChat is only in the look and try to search, and headline a war subscription number system, Zhang Xiaolong said clearly that can make the information flow. That's why last November's global partnership conference, Tencent announced that 10 billion of the penguin content ecosystem was launched, and the distributed content distribution platform of Datong joined forces.
Another trump card of Tencent is QQ. It has been written into the digest of earnings in the three quarter of the year. However, it is hard to plug in a headline in QQ, which will make the bloated QQ more overloaded and force more users to escape to TIM. And, in the way of headlines, it is doomed to not defeat the headlines.
Instant is comprehensive.
Today's headline is a closed content factory, where social platforms such as Weibo B and WeChat are unable to deliver content.
As I pointed out at the beginning of the article, if Tencent produced it itself, it would be difficult to make a