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2018 Prospects phone: 5G, AI, screen fingerprinting melee, fighting overseas

via:CnBeta     time:2018/2/5 8:01:52     readed:787

China 5G speed to run

Qualcomm China Technology and Cooperation Summit

On the morning of January 25, Qualcomm China Technology and Cooperation Summit was held in Beijing. The luxurious lineup of VIP guests on the platform is regarded as the grand opening of China's wireless communications industry in 2018.

Although the United States another communications giant semiconductor company Broadcom malicious acquisition of anxiety, but the conference Qualcomm is actually focused on the 5G. Qualcomm was announced to the outside world, "5G pilot program," looking forward to 5G in 2019 commercial. Based on the already released first 5G chipset - the Snapdragon X50, Qualcomm will support 5G smartphones as early as the first half of 2019.

2018 is a key year for 5G standards development and commercial product development. In addition to 5G has a faster network connection speed than 4G, but also has low latency, high bandwidth and other characteristics, will bring is a new era of Internet of things. In a few days before the conference on the development of the industrial communications industry in 2017, Zhang Feng, chief engineer of the Ministry of Industry and Information Technology, has made it clear that the current 5G is at a critical stage of standardization. The standard international organization 3GPP will complete the first version of 5G in June of this year International standards.

From 3G to 4G, and then from 4G to 5G, each new generation of mobile communications technology is born, will bring new changes to the mobile phone market. At the end of last year, the major domestic mobile phone manufacturers have given the launch of the 5G smart phone schedule. Huawei, millet, OPPO, vivo, Jin Li, Nubian and other positions will be the first to launch 5G smart phone manufacturers. The 5G terminal rhythm of these manufacturers mostly starts the research and development of 5G terminal test prototype this year, in 2019 introduced 5G pre-commercial terminal.

Among these manufacturers, some have suffered a loss in 3G to 4G, so no one wants to planted the same pit again. In the eve of the arrival of 5G, will speed up product development progress, select the appropriate partner station team. Before the official commercial 5G, everyone wants a quick step.

AI will change the smart phone industry?

"The webcams and the fullscreen wars are all very low-end references, and now AI will change the smartphone industry and smartphones will enter the era of smartphones," said Yu Chengdong, Huawei's chief consumer consumer business.

In the past 2017, the industry was called the first year of artificial intelligence. Apple released in September last yeariPhone8 Series and the iPhone X, it has been announced that mobile devices will be a key platform for future AI, which coincides with Qualcomm's thinking.

Qualcomm vice president and Qualcomm venture capital manager Shen Jin in November last year, has publicly said that smart phones will become the largest platform for artificial intelligence, Qualcomm is more concerned about the terminal side of artificial intelligence.

In the past, artificial intelligence applications in mobile phones, such as voice assistants, collected data needs to be transmitted to the cloud through the network. After the cloud computing, the data is sent back to the front-end equipment for execution. Smart side, then refers to the data collection, computing, decision-making in the front-end equipment. Compared with the cloud intelligence, the advantage of the terminal-side artificial intelligence is that it has the advantages of stability, small delay, and protection of user privacy. The disadvantage is that the storage computing power is not cloud-smart and powerful.

In the new 2018, the development of artificial intelligence in the mobile terminal will be more radical. Following Apple and Huawei, Samsung, the world's No.1 smartphone maker by market share, announced for the first time in the Bixby Chinese version conference in November last year that the layout of the future in the field of artificial intelligence will be announced and will be announced this year Galaxy AIUX artificial intelligence operating system introduced in February.

According to Jin Ruizhao, research director of Gfk Communications Division, Samsung Bixby will be the direction of future handset manufacturers. In December last year, Qualcomm announced the annual flagship chip snapdragon 845 in Hawaii, the United States, Milton chairman Lei Jun also Fenghuang Wang revealed that millet will also launch a new generation of intelligent voice assistant.

The newly released Snapdragon 845 is Qualcomm's third-generation artificial intelligence mobile platform, a common platform that will help its co-op handset makers bring new possibilities in AI applications. Mobile phones equipped with this platform are expected to be available from March this year.

Last year, handset makers such as Huawei, Xiaomi, Meizu and Nubia announced that they had developed an artificial intelligence engine at the operating system level to intelligently optimize handset performance by learning user habits. There are even many manufacturers that have adopted AI Take pictures.

Another China-based semiconductor chip maker, MediaTek, launched the NeuroPilot artificial intelligence platform in January of this year, bringing Edge AI to various cross-platform devices - from smartphones to smartphones Family to self-driving car.

MediaTek's NeuroPilot AI platform provides heterogeneous operation from the CPU, GPU, and APU, with complete API support and developer's toolkit from entry to advanced performance and power optimization, portability and customization Features. The self-developed common architecture for Android, Linux and other operating systems is the biggest advantage of MediaTek, an artificial intelligence platform.

Qualcomm and MediaTek two chip vendors full artificial intelligence platform will be full, will start from March this year, one after another will be equipped with the appropriate platform for mobile phone market. It is foreseeable that, in the following days 2018, "artificial intelligence" will still be the key word mentioned in major mobile phone manufacturers new conference, and the application of AI will also be more colorful.

Screen Fingerprint and face recognition racing

Talking about the past two years, vivo at the end of last month launched the world's first smart phone to support fingerprint recognition under the screen.

As we all know, there are three types of mobile phones that support fingerprint recognition: one is integrated on the front power button, the other is designed on the back of the fuselage, the third is designed on the border. After the smart phone into the era of full screen, the industry generally believe that the screen below the fingerprint is a full screen mobile phone some of the way.

vivo X20 Plus screen fingerprint version

vivo screen fingerprint than the industry is expected to commercial mature in the second half of this year came faster. However, in spite of this, vivo is not a large number of distribution, only just prepared about 200000 vivo X20 Plus screen fingerprint version of the market. The Apple iPhone launched in September last year, betting Face ID face recognition. Face recognition or iris recognition is not uncommon, as early as Samsung's Samsung Note 7 has been carried.

OLED screen is hailed as the best carrier for fingerprinting under the current screen. On the one hand, Samsung is following up on the one hand, and on the other hand, it does not give up the structured light face recognition. From the current exposure information on the network point of view, Samsung launched the next generation in March flagship product S9, is likely to carry a mixture of iris + facial recognition brand new face recognition program, rumored to be Samsung will complete the biometric identification program Upgrade the transitional version.

In order to make iPhone X face recognition, Apple layout for seven years, the acquisition of six companies, want to follow up this technology for Chinese mobile phone manufacturers, erected a long moat of technology.

The current smart phone market has entered the stock market competition, the industry urgently needs innovation to stimulate consumer replacement. The rise of the full screen in the second half of last year has proven to be impossible to bring about a new wave of switchboards. After the listing of the iPhone X, users were also criticized for using face recognition. Recently, it has even been reported frequently by foreign media to cut supply chain orders.

Fingerprints and face recognition on the screen, Android phone manufacturers did not easily stand two alternative one, the supply chain also seems to compete with each other in the upper reaches. At least in the first half of this year, the industry still can not get a mature solution for mass production.

Overseas markets have become a new corner

Said in front of so many products, 2018 mobile phone industry will have what kind of change? In addition to accelerated shuffling, Chinese handset makers will also speed up going out.

On December 27, 2017, Zhao Ming made a microblog: "For glory, it has come ahead of schedule in 2018 and is racing against the clock to rapidly deploy the global market." In the not-too-early year, glory has begun a close global strategic move.

At the CES show in early January of this year, Huawei was pigeon AT & amp; T, failed to enter the US market through carrier channels. The younger brother's glory has not been frustrated, in the United States released the red limited edition glory 7X and glory V10, throughAmazonAnd other public channels in the United States sales, fired the first shot of the 2018 global strategy!

In accordance with the glory of planning, 2018 will accelerate overseas business expansion, the goal is to become the world's top five mobile phone brands within three years, overseas market share from 15% to 50%. The United States Internet and technology forum is very developed, here will be the main battlefield of glory brand communication, in addition to sales, glory in the United States the most core task is to establish a global brand.

OPPO announced the official entry into the Japanese market

Another in the global stability of the top five mobile phone manufacturers OPPO, a few days ago also officially announced the entry into the Japanese market, and release full screen mobile phone OPPO R11s. As a SIM Free smart phone, OPPO R11s supports the major frequency bands of major operators in Japan and will be on sale at BIC Camera and YUDA Baxi Electric Appliances stores from February 9 onwards.

Japan's mobile phone market brings together many of the world's most famous brand businesses, competition is fierce. In this market, the price is not the main factor, consumers are very picky for product quality and brand. According to the data given by IDC Japan last year, Apple occupies more than 50% of the market share, followed by Japan's local brands Sharp, Sony, etc. In addition, Huawei also has a certain market position in this market.

In fact, as early as November 2017, OPPO has set up a branch office in Japan (OPPO Japan Co., Ltd.) to form a localization team and penetrate the local market in Japan. At the same time, OPPO also set up R & D center in Japan, focusing on the research and development of mobile imaging technology and exploration. The other five major research and development centers are located in the United States Silicon Valley, Beijing, Shanghai, Shenzhen and Dongguan.

In earlier 2009, OPPO opened the global layout, entered the Thai market in April of the same year, embarked on the road to internationalization. Now, OPPO has covered a total of 30 countries and regions in various regions of China, Southeast Asia, South Asia, the Middle East, Africa and Oceania.

Another domestic handset maker Xiaomi's international progress last year is also quite satisfactory. Although controversial and Samsung who is the real first, but the latest data show that in the fourth quarter of 2017 millet has become one of the few handset giants in the Indian market. Lin Bin, president of Xiaomi, said at a technology partner summit at Qualcomm last month that sales of Xiaomi overseas as early as next year will surpass those in China.

The reasons for every domestic mobile phone manufacturer to accelerate its overseas expansion are striking. One is the huge incremental market in overseas markets and the other is the slowdown in the growth of China's mobile phone market.

Data just released by market research firm Canalys a few days ago showed that for the first time in 2017, China's total shipments of smartphones have seen an overall decline of only 459 million units, down 4% from 2016. Fourth quarter 2017 was the worst performer, with unit shipments down more than 14% YoY to just 113 million units.

The growth of the domestic market has peaked and even started to decline. It is logical that overseas will become the next target market. Because this is a way for them to seek growth, but also the Chinese mobile phone market has to do during the winter of choice.

The era of the king left, in 2018, overseas mobile phone manufacturers in China will become a new round of fighting field.

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