Sohu Technology / Lu Lin Xuan
First, in 2017, 1.55 billion smartphones were shipped globally, up 2%
The industry as a whole is more pessimistic about the data for 2017. The final figures show that worldwide smartphone shipments for the year 2017 increased by 2% from a year earlier. Counterpoint gives 1.55 billion shipments for the full year.
Second, the fourth quarter of 2017 shipments fell 5%
Shobhit Srivastava, a research analyst, commented: "Only Middle East, Africa and India in all regions saw double-digit growth in the quarter, but declines in shipments in China and Europe affected the global smartphone market, resulting in shipments in the fourth quarter The amount fell to an unprecedented 5%.
Third, 2017 Q4 how tough? Top 10 only millet, Ov achieve year-on-year growth
Q4 2017 almost all the "hanging red." Counterpoint data showed only a staggering 83% year-on-year growth in millet, OPPO, vivo 4% growth, while the decline of 41% ZTE led the TOP 10 manufacturers.
Data that needs special emphasis also include:iPhoneShipments fell 1% but benefited from the unit price increase still maintained a very high profit; In addition Samsung fell 5%, Lenovo fell 13% Meizu down 30%.
Fourth, Top 10 manufacturers shipments of smart phones accounted for 77% of total market shipments
According to Counterpoint data, 2017 annual sales figures show that Top 10 vendors make up 77% of the market and less than a quarter of the market is competing by more than 600 vendors .
The same is also happening in the Chinese market. According to the data released by Counterpoint, the market share of TOP 4 in Chinese market in 2017 has reached 67%.
V. 2017 Q4 India's market growth rate of 13% leads the world
As for the fourth quarter, the Indian market has become the fastest growing market in the world with a growth rate of 13%. The drop in markets in China and Europe is the key to affecting the global market.
The growth in the Indian market, to some extent, made up for the plight of Chinese manufacturers in frustrating domestic growth. Counterpoint pointed out that although shipments in the Chinese market dropped in the fourth quarter of 2017, the growth rate of shipments of Chinese manufacturers remained the highest in the world due to the aggressive overseas expansion of Chinese manufacturers to make their business rapidly in India, Southeast Asia and Europe Market expansion offset the weakness of the domestic market.
Six, Huawei 2017 full year shipments increased by 10%
As the largest mobile phone maker in China, Huawei 2017 shipments in the full year of 2017 increased by 10%, Counterpoint analysis pointed out that this is mainly due to strong shipments in the Chinese market in the first half of 2017 and a good growth in overseas markets.
Counterpoint further pointed out that Huawei's growth was mainly driven by the glory of its brands, which accounted for more than 60% of Huawei's total shipments in 2017. Glory Beyond Millet, Be the No. 1 Smartphone Brand for China's Online Channel in 2017. However, due to poor performance in Latin America, the Middle East and Africa, Huawei's global shipments in the fourth quarter fell 9%.
Seven millet 2017 full year smartphone shipments of 96 million
Thanks to the development including the Indian market, millet has achieved a strong recovery in 2017. In the fourth quarter of 2017, Xiaomi surpassed Samsung to become Top 1 brand in India. The overseas market, including the Indian market, is now an important component of the shipment of millet. At present, its coverage has increased from 40 in the previous quarter to over 60 A country
Eight, Samsung shipments fell 11%, but still year-round champion
Counterpoint concluded that Samsung's shipments fell 11% due to declining operations in India, China and Western Europe. But in the Latin American market, Samsung is the absolute regional champion. In addition, the annual data, Samsung is still the number one sales.
However, apart from the U.S. market, Samsung will face the global impact of the Chinese brand, which is not good news for Samsung. In the fourth quarter of 2017, Apple surpassed Samsung to become the No. 1 brand in the mobile phone market.
Nine, LG quit the Chinese market, but still sold 55.9 million
Counterpoint pointed out that with strong performance in South Korea and North America, LG 2017 smartphone shipments reached 55.9 million units throughout the year. The fourth quarter of 2017 LG smartphone shipments of 13.9 million, accounting for 4% market share.
Ten, Lenovo mobile phone is still ranked eighth, and even sold well in Latin America
Data show that Lenovo (including Motorola) in the 2017 annual shipments ranked eighth, accounting for 3% market share. Analysts pointed out that the fourth quarter of 2017, Motorola strong growth in Latin America and other markets. With the outstanding performance of Moto C series smart phones, the shipment of Motorola doubled compared with the same period of last year.