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"To make a mobile phone is to make friends," Luo Yonghao to open "department store" to create Hammer Craftsmen Union

via:博客园     time:2018/2/9 13:32:09     readed:68

"Do not make money phone, just to make friends. "In the Nut Pro 2 conference, Luo Yong-ho by the way released a new" Chang breath "smart air purifier, which basically opened the hammer to expand the category of the road. But in fact, with many technology companies obsessed with the sale of the same, the hammer has long been involved in the operation, including mobile phone film, phone case and other mobile phone accessories and even T-shirt sweater, postcards and other products, if now log in hammer technology official website, hammer technology even quietly launched Price 698 yuan electric kettle.

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Hammer Technology is secretly preparing "hammer artisan Alliance", in addition to hammer their own brand of products, it will also introduce more brands of third-party brands.

From the category, the current Hammer Technology Mall in the sale of product categories include: mobile phones, "Footprint" feel the membrane, the official parts, empty net, the brand around, third-party products. Including electric kettle into the third-party products, the same page also includes fill headphones, projector and other products.

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In addition, according to the news of the industry chain, Liu Jiangfeng re-entrepreneurial brand intelligent door lock technology Advantages will join the hammer artisan coalition, and in March hammer spring debut appearance.

Mobile phone brands want to create "department store" a rare company. The most successful at present is millet, through its own ecological chain construction, millet "young people's first XX" ad has been deeply rooted. Charm Blue Li Nan had previously revealed that the evolution of offline stores will be the same as MUJI retail center for the community to provide adequate topics and social.

The two paths are slightly different, millet rely on the integration of the ecological chain, and Li Nan's conception more like retail aggregation.

Hammer Craftsman Alliance is clearly through another way, Hammer Technology has always been to emphasize the sense of design and quality of brand communication, the formation of a similar high sense of product aggregation, this time to release electric kettles, design sense of priority clearly Higher than the price.

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