Reported last weekAmazonPlans to be responsible for more customer delivery business, which led to the Fed and UPS shares have seen a sharp decline. The question now for the shipping industry is how global e-commerce, such as Amazon, control the transport of stored goods. At present, for example, the shipment of goods destined for Amazon warehousing is mainly handled by Maersk and similar companies.
Now Maersk, the world's largest container shipping company, is trying to stop customers such as Amazon and Alibaba Group from becoming rivals in just a few years.
For Amazon, greater control over logistics can bring more flexibility to its business and help it avoid the possible explosion in warehousing.
Schuster believes his strategy to integrate Maersk's container operations, which include a shipping company, a port operator and a freight forwarding service provider, will provide Amazon and other global ecommerce businesses with the integrated supply chain they need .
Si said that this is not just a matter of smooth delivery. Large retailers like Amazon also want more accurate shipping information so they can effectively manage the supply chain. In addition, Maersk is also introducing a new digital strategy that allows customers to make business bookings over the phone and increase the level of modernization across the industry. Last month, it formed a joint venture with IBM to develop blockchain technology to manage and track cross-border trade.
"But Amazon is not interested in phones and e-mail - they want to connect electronically and digitally so they do business on their own," said Scu said. "And of course that's in line with our new strategy: they want to have a At the end of the container transport, we hope to provide a full range of services. "
For Maersk, the Copenhagen-based company, it has made great strides. In 2014, it took more than 2 hours to complete a container reservation in Maersk. By 2016, the average time has been reduced to 22 minutes, and management hopes to shorten it to two more minutes this year.
Luis Benito, head of innovation strategy at Lloyd's Register in the UK, says companies like Maersk and Amazon can speed up their supply chain automation by developing an integrated digital shipping system. Lloyd's Yearbook of Shipping has been sorting the global merchant fleet since 1760, and Benito believes that the corresponding integration of Maersk may mean optimizing delivery times when the ship arrives in port. In the long run, he said, successful digitalization could become a catalyst for automation of the entire maritime industry.
"Maersk is well aware of the market and is well aware of its business integration with big companies like Amazon," Benito said. "They realize that Amazon may be a disruptor so it works best together."
Although Maersk is a giant in international container shipping and port operations, Damco, its freight forwarding and supply management services business unit, is relatively small and needs to achieve its ambitions by expanding its footprint.
"Damco can do it all in principle, but it does not have the same global reach and scale," Schuler said. "We did not plan a large-scale acquisition, but there may be some small acquisitions. For Maersk, It is reasonable to acquire a small company that can provide the appropriate technical skills or the business capabilities we do not have. "(Han Bing)