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Ali and Tencent battle in the Indian market intensified

via:博客园     time:2018/2/17 21:32:03     readed:370

阿里与腾讯在印度市场的争夺战愈演愈烈

Due to the rapid development of India's Internet market, the battle between international giants in India is also intensifying. Amazon's battle with other companies, mainly Flipkart, Paytm and their backers, for India's e-commerce market has been going on for more than four years.

At the same time, Amazon, which has a cash reserve of 260 billion U.S. dollars, is in the new round of fights with Softbank, Alibaba, Tencent and Naspers in India.

The battle for online retail market is between Amazon and Alibaba. For this war of contention, the industry is on the sidelines, want to see who will be the last to win the majority of the market share of the enterprise.

However, it is very interesting that the fierce competition between China's two Internet giants Alibaba and Tencent in India is also under way. The tremendous success in China made them realize that the potential of India, a populous nation, will never be lower than that of China in the future. Such "fat" can not watch an opponent eat all.

Within a week of Alibaba's $ 200 million investment in Zomato, Tencent backed public comment and Tencent's early backers Naspers immediately launched a round of $ 100 million to Swiggy the same month investment.

Let's see how these two companies compete in China.

In China's online food takeaway market, Alibaba.com and Tencent each invested billions of dollars in reviews of the Hungry M & Ms. In May last year, Alibaba invested in one billion US dollars hungry, and three months ago, Tencent joint Priceline, Sequoia Capital Investment Group commented 40 billion US dollars.

Interestingly, Alibaba is also one of the early supporters of the U.S. mission. Later in 2015, the commentary supported by the United States and Tencent's popular commentary was commented on by the U.S. delegation. After the merger, Alibaba's shareholding in the combined entities dropped significantly.

India O2O overlord dispute

China's two major Internet giants are invariably concerned about the Indian market, trying to establish a deeper influence and penetration. They then began eyeing vertical industries such as online taxis, e-commerce, digital payments, social networking and grocery in the Indian market and now they want to maximize India's overall space for O2O market growth.

For now, online food take-away, grocery stores and home services are among the largest of several vertical markets in India's O2O sector. Alibaba hopes "enabling" at Paytm to develop various usage plans just as it controls online payments via Alipay in China; and Tencent, driven by FOMO, hopes to double its investment in India.

As both companies have been flirting with the US group comment and are hungry in the field of online food takeaway delivery in China, the idea of ​​"overweight" investments in the Indian market is understandable.

It is understood that Tencent in addition to the Indian market also invested in Indonesian taxi and food distribution services company Go-Jek. Go-Jek, Indonesia's Internet "Unicorns" started with an online taxi business and started to tap into food distribution in 2015, followed by grocery stores and home services.

Currently, Go-Jek orders have surpassed India's Swiggy, Zomato and foodbanda. Tencent tends to Swiggy and Ola together as the Indian version of Go-Jek. In fact, Tencent hopes to combine foodbanda with Swiggy to create a coalition that competes with Alibaba-backed Zomato.

China and India have huge market differences

Although we do not know whether it is "happy lovers" from China that expects the online food takeaway market in India to grow as fast as China. However, from a practical point of view, the Indian market is far from China in terms of scale and consumer behavior.

Although the monthly orders of Zomato, Swiggy and Foodbanda are around 9 to 10 million each month, many media and industry estimates show that the top three largest companies in China, including Baidu Takeaway, have been starved of the merger Online food takeaways have over 150 million to 180 million monthly orders. In China, about 260 million people order food online via their mobile app.

In contrast, no more than 10 to 15 million people in India order food at home and in the office. In addition to the size of the consumer behavior in India and China are also very different. At present, India is still a savings economy, while China is already a consumer economy. These online food take-out companies in India can grow rapidly through Alibaba and Tencent's experience and strong financial support in China, but copying the successful experience of China probably will not work. The next test is that Alibaba and Tencent in India Who is more successful in the question of the problem.

News aggregation market beeing again

When the Chinese New Year dog year approaching, the two Chinese Internet giants India's battle there is no sign of stopping. The upheaval in the Indian news aggregator market was once again sparked by the two companies.

Alibaba.com's UC browser recently announced that its monthly active users in the Double India (Indonesia, Indonesia) market have reached 170 million. Among them, monthly live users in India have exceeded 130 million, and Indonesia has more than 40 million monthly live users. UC Browser, the world's leading mobile application data and analytics company App Annie, ranked the top of the 2017 "Top 30 All-in-One Market" lists for the first time this year, while UC News, a UC-based overseas information reading platform, also ranked four.

UC, which is upgraded to a content distribution platform, has gradually built up the content ecology through UCWe-Media, a self-media platform, and utilized big data distribution to meet the personalized needs of different users for content. At a press conference in India, UC said that the number of media platforms in 2017 has increased tenfold.

Tencent also responded promptly by announcing a possible $ 35-45 million investment in NewsDog, a news and entertainment aggregator based in Delhi, India. It seems that no one can stop this right "happy lovers" in the international market "love and kill" of.

People familiar with the news aggregator market in India know that thanks to the rapid development of the local content industry in India, NewsDog has grown to be one of the top three news aggregator applications in India at this stage. The other two content service providers are Alibaba's UC News and India Dailyhunt.

It is reported, NewsDog application said they currently have more than 40 million users, and has reached a partnership with more than 2,000 media and more than 15,000 authors.

The two Internet giants bred in China are expanding their influence to a global scale. Outside of China, who are the best? Let us wait and see!

* This article is part of Entrackr

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