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WeChat Happy New Year: more copy is meaningless

via:CnBeta     time:2018/2/20 8:01:49     readed:226

With smallvideo,AppletsAnd other new technologies continue to emerge, WeChat New Year's forms are also constantly innovating. According to WeChat's 2017 WeChat Spring Festival Data Report, New Year's Eve and New Year's Day one or two days, the use of WeChat to deliver the Spring Festival blessing audio and video calls up to 2.1 billion minutes.

Moving fingers can send greetings and greetings to the people thousands of miles away. The WeChat WeChat highlights the simplicity and speed of information technology, but it also encounters "troubles" and embarrassment.

Harbin Wang Qing made a statistics: from New Year's Eve to New Year's Day, two days received 216 Spring Festival greetings WeChat, plus she personally sent a total of 400 WeChat. "To be honest did not mean anything, most micro-letters are copied." Wang Qing said. Zhang Bing at Heilongjiang University said that the Chinese New Year is the traditional culture of the Chinese nation, but in the context of the proliferation of copying, the New Year gradually lost a strong sense of human touch.

During the Spring Festival there is also an interesting phenomenon that someone in his own New Year WeChat marked "absolutely original" in order to reflect the author's true feelings and make painstaking efforts. On the Internet, there are even activities that celebrate the original Weixin WeChat contest.

Experts point out that this expresses people's dissatisfaction with the excessive copy of WeChat and is the call for the return of WeChat and the New Year's personality and the truth. Original blessing information, such as the intention to write two words of blessing, record a small video, send a card, etc., simple but more warmth of the human heart, full of true feelings.


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