Earlier this month, the company asked Twitter users to send emoji emoji, suggesting that they choose the new marshmallow pattern and vote.
The new marshmallows, shaped like unicorns' heads and necks, are nearly white in color and blue and purple depict their bristles and horns. (Blue and purple are clearly unicorns because the Twitter unicorn emoji is blue and purple, as is the Starbucks drink.) The remaining Lucky Charms marshmallows are heart-shaped, stars, clovers and rainbow Wait.
A spokesman for General Mills said the Lucky Charms cereal boxes with new unicorn marshmallows have started appearing on store shelves and should be available in large quantities by mid-March.