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US media: Xiaomi, OPPO, why beat the iPhone in the Asian market

via:CnBeta     time:2018/2/23 7:01:21     readed:332

The U.S. "Wall Street Journal" reported on February 21 that Chinese manufacturers are becoming more and more inclined to launch high-priced handsets that compete directly with Apple's smartphones. These phones usually have high-end configuration, but the price is lower thaniPhoneX, or even an older iPhone. These Chinese branded handsets are targeted at potential Apple mobile customers by offering a metal body, a large battery, and unique features not found on the iPhone, such as special cameras designed for selfies.

Now people don't have to think about buying a high-end smartphone anymore, says Kierangett Kaul, an analyst at research firm IDC in Singapore. Chinese manufacturers can compete with the top end of the market in terms of functionality.

Reported that, regardless of the iPhone X or the relatively cheap old iPhone, aimed at the Asian emerging markets are not the mass consumer groups. Unlike in the United States, telecom companies in these regions do not subsidize equipment, so most consumers pay for the phone in advance. According to IDC, in India and Indonesia, average smartphones cost less than $ 200, cheaper than the cheapest iPhone of any model, and much lower than the iPhone X, which costs $ 1,000.

Last quarter, high-priced handsets helped Apple achieve 11% revenue growth in the Asia-Pacific region, despite its stagnant share in most of the Asian markets.

Abu Hai Shahi, a 28-year-old graphic designer in Rudyana, India, told the Wall Street Journal that he had given up Apple altogether. He recently replaced the iPhone 6 with Xiaomi's Red Rice Note 4. Most of the phone's configuration is similar to that of the iPhone X, but it costs about 1/5 of the latter, and is $100 cheaper than Apple's cheapest model, the SE, which was launched in 2016.

Shahi said that Red Rice Note4 has a fingerprint sensor and the camera is quite good. Moreover, the software of Xiaomi has no catching phenomenon, and there are more places that can be customized than the over-priced iPhone. He said the texture is like a high-end phone.

A spokesman for Apple declined to comment on the company's strategy in emerging markets in Asia and declined to comment on whether China's smartphone maker will be considered an iPhone rival.

According to research firm Canalys, Apple's market share in China is currently about 8%, down from 13% in 2015. Since 2013, Apple's market share in India is only 2%. India replaced the United States last year as the world's second-largest smartphone market. Canalys said last week's Apple shipments to the Indian market were down from a year earlier, which is rare.

It is reported that Apple's market share in Indonesia, with a population of about 260 million, also dropped from 3% in 2013 to 1%. In addition, Apple's market share in the Philippines and Thailand also declined, while their market share in Malaysia and Vietnam remained virtually unchanged.

At the same time, Apple's Chinese rivals are struggling to snatch consumers. Beijing-based Xiaomi currently has a 19% market share in India, up from 3% in 2015. While most of the increase is due to cheap phones, the company is aggressively offering the Indian market more expensive devices that look and feel the same as the iPhone, with some even offering a few extra features.

The Wall Street Journal reported that Chitra Patricia, 27, of Jakarta, chose OPPO because of his selfie and gave up Apple.

OPPO "Selfie" F3 designed for the Selfie configuration wide-angle front camera for single and group Selfie shooting. The phone also comes with beauty features, the user's Selfie can be processed to make them look younger, more brilliant.

Patricia said that this phone can capture a dozen people when Selfie, ideal for gathering photos.

Jai Mani, the Indian product manager at Xiaomi, says Xiaomi has a leading edge in many markets because it is customised to suit the needs of each country, and Apple is the same line of phones in any country.

It is reported that Apple has already started to promote the development of mobile applications and map services in India, iPhone also supports several local languages.

Xiaomi is equipped with a special charger for locally-sold smartphones in response to the unstable electricity supply in India. In a country where consumers were bombarded with a large amount of promotional text messages, Xiaomi also modified its software to exclude advertisements so users do not miss out on personal information from friends.

Many smart phones in Xiaomi are equipped with two SIM card slots, and consumers can insert mobile phone cards in different mobile networks for the purpose of saving money. This is quite common in Asia. Some models are also compatible with SD cards, so consumers can add their own music orvideofile.

The report said that at a launch event in New Delhi earlier this week, Millet announced that its self-portrait beauty function was adjusted in a new feature developed specifically for the Indian market and will not be erased by mistake The middle of the figure red dot or nose ring.

Chinese brands also add a lot of local flavor to their advertisements. OPPO and vivo in Indonesia and India to establish a large number of billboards, promote their cell phones have those features that the iPhone does not have.

A 36 year old Jakarta IT Engineer Washiadi Seth jantho shortly before his iPhone replaced millet. He said, millet touch screen with iPhone as large as clear, but the price is only $210.

He said that when looked in his hand, it looked quite luxurious and feels like holding an iPhone.

February 14, millet New Delhi, India held a new conference, red rice Note 5 became the first millet released in foreign products.

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