2017 autumn conference, Apple introduced three new intelligent mobile phone: iPhone 8, iPhone 8 Plus and iPhone X, three products from the sale price of $699 (domestic sale of 5888 yuan ($799), the sale of 6688 yuan ($999) and the sale of 8388 yuan). The price of the iPhone 8 series has not changed much compared to the previous one, but the price of iPhone X is a bit exaggerated.
So this year, many friends are looking forward to the new iPhone, because all the news shows that one of them will not only continue the appearance design of iPhone X, but also carry the 6.1 inch screen, but only sell the price of iPhone 8 (about 700 dollars). But if you want to buy this cheap version of iPhone X, you still need to know the difference between it and the important question: why is it going to be priced with iPhone 8?
The price of the iPhone will be estimated at 700 dollars, mainly because it will use liquid crystal display (LCD) instead of the expensive OLED used by iPhone X. At the same time, Apple has also cut off many of the iPhone's feverish characteristics, specifically the following points (the following cost is based on IHS data):
(1) the 6.1 inch full screen iPhone will use the cheap aluminum alloy frame, while the successor of iPhone X will continue the expensive design of stainless steel metal frame.The cost gap is not more than 10 dollars.
This entry - level product will not carry the 3D Touch function, and the iPhone X successor will certainly keep this function,The Force Touch module costs up to $10 to $17 (different sizes).
3. The 6.1 inch iPhone will not use the OLED screen with a cost up to more than 100 dollars, but will choose the FullActive LCD screen from JDI, which is more expensive than the ordinary LCD.The difference between COP and OLED is about $30 to $40.
The next generation iPhone X will carry 4GB memory, while the 6.1 - Inch version of the memory is only 3GB. At the same time, the 6.1 inch storage space must be smaller,The two cost gap will exceed $15.
Apple may only give 6.1 inch iPhone single camera, while the other versions will be equipped with expensive and more technical double shots. Considering the iPhone 8 single shooting cost is 23 dollars, the iPhone X double photo cost is 35 dollars.Cheap iPhone X can save about 10 dollars on the camera.
According to the credible news, the next generation iPhone X will use more advanced logic circuit board and battery technology, while the 6.1 inch iPhone nature no blessing.
So according to the calculation of the cost table of IHS Markit, we can easily find that the material cost of the iPhone will be about 100 yuan lower than that of the iPhone X two generation, which is not much more expensive than iPhone 8, which is cheaper in the screen and the front TureDepth camera, but cheaper in Force Touch. As a reference, the gross interest rate of iPhone X is up to 63%.
The cost of the iPhone X two generation BOM should change little, at about $370, and the price is still $999. If the low cost $100 6.1 inch iPhone to maintain a similar gross margin, so the price should be $730 (about 63% gross margin), if the price is 699, gross margin was 61.4%, so around 700 dollars is indeed justified, as if some institutions predict the $799 less expensive then, the gross margin will be more than 66%, Apple has never been such a high gross profit margin of iPhone.
So ready to buy 6.1 inches of iPhone X friends, ready to prepare 5888 yuan, this phone is the price, and expensive not to go.