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Exposure = Money Nike 20 million smashed WeChat hops advertising

via:威锋网     time:2018/3/1 18:00:45     readed:480

Many "hop" users have recently discovered that after jumping in a box it becomes an ad for Nike, and an "ad" appears in the corner of the box. The ad from NIKE REACT, this is the latest Nike cushioning technology, mainly used in basketball shoes. And this ad and ads that appear on WeChat before, do not appear many times and have a small impact on the user experience.

So Nike put this ad spent how much money? Now WeChat and Nike did not respond to this, but according to anecdotal evidence, jumping ads advertising personally checked by Zhang Xiaolong, Nike shoebox worth as much as 20 million yuan! So in a nutshell, want to advertise in the introductory section of WeChat not only need enough money, but also and WeChat,TencentThe partnership is good enough.

In fact, since the birth of the Internet, the traffic has always been the same as the advertising costs, take the micro-channel data of the game, this year's Spring Festival, the online game up to a maximum of 28 million people / hour, of course, the first jump It's

It is worth mentioning that hopping is WeChat official launch of the game, but in fact, third-party companies are also able to launch their own games, imagine that if the developer over the micro-channel over 9000000000 made a blast Games, advertising that will be able to earn what would be exaggerated?


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