March 2, according to foreign media reports, market research firm IDC latest release report shows that with the continued growth in demand for wearable electronics, Apple has taken away from the competitors Fitbit and millet decisive market leadership .
In the fourth quarter of 2017, the world's top five wearable device manufacturers ranked by standards such as shipments, market shares, and growth rates
For the first time in the 2017 holiday shopping season, Apple dominates the wearable device market with a 21% market share. Compared to 2016, Apple made significant strides in wearables in 2017. In 2016, the company shipped less than half of its FitWells (22.5 million units) shipments and 5 million fewer millet units. At that time, Xiaomi's wearable device shipments grew much faster than Apple, but in 2017 a turning point.
Due to the strong sales of Apple Watch Series 3 and the relative weakness of Fitbit's holiday shopping season, Apple shipped 8 million units worldwide and Fitbit and Millet 5.4 million and 4.9 million respectively. In 2017, Apple shipped 17.7 million total wearable devices and 15.7 million and 15.4 million respectively to Fitbit and Fitbit. IDC said the difference between Xiaomi and Fitbit is only 1% or less, making them tied for second place.
In the 2017 holiday shopping season, 37.9 million wearables were shipped, an increase of 7.7% over the same period in 2016. The top five companies in this space shipped more than 1.5 million units in the fourth quarter, but weaker shipments of wearables in 2017, both quarter- and full-year, accounted for the largest Share, respectively 15.6 million (fourth quarter) and 55.5 million (full year). This means that more than 40% of wearable products continue to come from smaller vendors, but that number is declining as big brands, especially Apple, continue to grow.
2017 full-year data, the top five wearables manufacturers in the world rank by standards such as shipments, market share, and growth rates
Apple's overall shipments soar in 2017 are largely driven by holiday performance. IDC states: "Q4 2017 marks the first quarter for Apple in the market-leading position, after it had lagged behind Fitbit or millet in previous quarters. "IDC believes that Apple has attracted more new customers, including those who upgrade basic wearable devices, as well as people who are interested in the Apple Watch Series 3 network connectivity.
IDC also pointed out that Huawei has enjoyed the fastest growth in the top five, but it has always been concerned about the Chinese market "somewhat unfavorable" because the brand's performance on the world stage has declined slightly. Similarly, despite the fairly stable shipments of millet, the company mainly sells to Chinese customers and only 15% of its products are sold abroad.
IDC is more positive about Fitbit, noting that despite its drop in shipments, the company has always been in the healthcare space, laying the groundwork for future growth.
IDC attributed Garmin's slight growth to the rapid growth of its smartwatch, not its basic fitness tracker. Interestingly, IDC did not make too much reference to Fossil, which is not the fourth-quarter leader despite being the fifth largest wearables supplier in shipments in 2017. (Compiled / deer)