In the field of smart watches, Apple is now what kind of status? Today's market research firm IDC released a number of data, and we found that even with all the other smart watches are together, but also against Apple Watch.
Let's take a look at some of the data. IDC expects Apple Watch's total shipments to be around 8 million units in the quarter last quarter, making it the world's most popular wearable device for this time frame with a market share of about 20% In contrast, Fitbit said they shipped 5.4 million wearable devices in the previous quarter, while 4.9 million were shipped in Xiaomi. However, in the wearable device market, unknown small vendors are still the mainstream, accounting for 41% of the share.
But we also need to emphasize that we mentioned above is "wearable device", rather than "smart watch", to know Apple Watch price of 249 US dollars, and Fitbit and millet are the main selling price of dozens or even a dozen dollars Sports bracelet. If we narrow the range to smartwatches, the performance of the Apple Watch is scary. According to statistics, Apple Watch accounted for 61% share of the smart watch market last quarter, all other opponents together, it can not catch up with Apple.
In 2017, Apple Watch shipped a total of 17.7 million units, while Samsung Fitbit, the Chinese children's watch brand Continental Wireless and all the other brands combined, sold about 15.6 million yuan, said Jitesh Ubrani, an analyst at IDC. Consumers now prefer a wide range of devices and well-known brands, all pointing to Apple Watch, while the Apple Watch hit the market with double-digit increases in the average price of smart wearables.
However, Apple is quite calm. Even though Apple Watch is a leader in the field of smart watches, Apple did not list a category for it like the iPhone, iPad and Mac, but put it together with devices like Apple TV, AirPods and iPods Into the "other" category.
At last month's earnings conference, Cook said Apple Watch hit a new high last quarter with sales and sales surging 50% and Series 3 even more than tripled last year's Series 2. In a separate IDC report earlier, they've pointed out that Apple is now the largest watch maker in the world, surpassing all Swiss watch brands.