Apple's iPhone X mobile phone sales slump, which has dragged down operators of all countries. According to the latest news from foreign media, a U.S. carrier recently announced that it will cut its monthly subscription fee for using iPhone X by half. This is also a very rare sharp price cuts.
iPhone X is the phone Apple introduced last year, Apple Inc. has never announced the specific sales of iPhone X, but to boost the Apple mobile phone business point of view, this phone has suffered a failure.
In the fourth quarter of last year, Apple once again saw a year-on-year decline in handset sales as it sold three handsets. In the past two years, Apple has appeared in several quarters of mobile phone sales decline.
The first and second quarter of each year is the trough of Apple's handset sales. Recently, U.S. carriers have also started to take various measures to stimulate sales of the iPhone X.
According to TheVerge, a U.S. technology news website, the U.S. carrier Sprint, the nation's smallest nationwide carrier, recently announced that iPhone X's rental service will be reduced from US $ 41.67 to US $ 20 per month, equivalent to a price cut half. The lease term for this service is 18 months.
Prior to this, the United States operators all cancel the subsidy system, the public can no longer buy a new Apple phone at a low price of 199 US dollars. US carriers introduced a new system, one is the user installments, to buy Apple phone at full price.
Another model is rental service. Apple and several operators introduced the leasing business. In this service, users pay a monthly rental fee, and the next year when Apple introduced a new mobile phone, users can replace the new phone for free, continue to pay rental fees, you can also pay the remaining price, will use the year Phone according to own.
In Sprint's above service, after 18 months of lease, users do not own an iPhone X phone.
In January, T-Mobile, the third-largest U.S. carrier, launched the iPhone X Buy One Get One Free Campaign.
According to Nikkei News, due to poor sales, Apple has the first quarter of iPhone X production plans from 40 million to 20 million, for Apple's supply of OLED screen Samsung Display Company, also reduced screen production by six to make. Currently OLED has become oversupply from last year's demand.
An important reason for the poor sales of the iPhone X is that the ugly design of Liu Haiping seriously disrupts the user's visual perception and disturbs the software interface design.
According to Bloomberg and other media reports, Apple will launch three phones this fall, the largest screen size of 6.5 inches, while the screen design, Apple may continue to use bangs screen.
Compared with Apple, at present, some Android mobile phone manufacturers have already introduced the narrow frame mobile phone with screen fingerprinting, the proportion of the screen is greatly increased, but the rectangular screen is still adopted, which has not affected the user's visual effects.