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Bloomberg: Millet into the United States is not just for selling mobile phones or IPO momentum

via:CnBeta     time:2018/3/6 12:01:29     readed:305


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But Xiaomi's plan is both to sell mobile phones and to sell shares in the upcoming IPO, pushing up the company's valuation.

There are many voices in the industry that the valuation of millet may reach as high as 100 billion U.S. dollars or greatly overestimate this Chinese start-up company. But that does not mean that investment banks will not try to help it get this high valuation, or Chinese investors will not pay for Xiaomi's shares. However, in order to achieve this goal, millet's leadership, finance and marketing team must continue to remove obstacles in the way.

The story of Xiaomi last year was that the company successfully reversed its momentum and rebounded from the trough of 2015 and 2016. India is the main driver of this achievement. The industry expects millet will create greater "noise" in the country in the next 12 months. But if it wants to land on the moon as everyone expected (getting a high valuation), Millet would need another rocket booster. Therefore, timely disclosure of millet, intends to enter the United States market. By revenue, the U.S. smartphone market has grown faster in recent quarters than in Asia.

Attention millet time to enter the United States: the end of this year or early next year, that is, after the millet IPO. This provides an excellent gimmick to investment banks rather than asking them to show investors real success.

So, millet may indeed plan to sell mobile phones in the United States. But this is not what they really want to sell.

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