Tencent science and technology, in the technology market, apple is considered to have a huge brand influence, brand effect also contributed to Apple's revenue and market capitalization is among the best in the world. However, according to the latest news of foreign media, in the recent survey of brand charm of a British company, apple ranked only ninth.
According to the American science and technology news website CNET, the British brand consulting company Brandwell conducted the survey. It is alleged that brand charisma includes multiple dimensions of brand or enterprise, including awareness, generosity, courage of innovation, execution, purpose and integrity.
The survey is aimed at a large number of brands worldwide, such as Starbucks, McDonald's, Coca-Cola, BMW, UAE airlines and so on.
The brand of the survey also includes a large number of technology companies, such as Airbnb, Amazon, Facebook, Google, PayPal, twitter, apple, Microsoft, Samsung Electronics, SONY and so on.
On the company's official website, Tencent technology has seen the results of the survey. From global brands, Lego (Lego) has the top brand name, more than a lot of technology companies.
Amazon, Google, PayPal, Disney, also ranked the top five.
From fifth to tenth are IKEA, Samsung, Microsoft, apple and SONY.
Surprisingly, apples, which are among the top brands in many brand value surveys, are only ninth on the list.
The generosity mentioned above refers to whether enterprises are willing to provide products and services to consumers outside the profit motive. According to reports, apple ranks behind this index, behind Microsoft, Samsung Electronics and so on.
In the field of electronic products, apple performs high - end and high - price positioning and enjoys a high profit margin. Reports from several agencies show that Apple has only 15% of the global smartphone market, but Apple has gained about 85% of its profit share. In turn, the high profit margin of the apple cell phone has also affected the sales and market share in the past few years.
The top three technology companies are all Internet Co. Amazon is the largest e-commerce platform in the world. It has entered more and more markets through massive shopping members, such as music streaming media, network video, hardware products, etc.
Since its birth, Amazon has implemented small and profitable business strategies, such as its tablet computer pricing is only tens of dollars, and many electronic products are generally priced at one hundred or two hundred U. S. dollars. In addition, founder Bezos attaches great importance to customer service and consumer experience, which can lead to Amazon's high brand charm.
Google, which is behind Amazon, is the world's largest web search service provider and a developer and free provider of Android operating systems. Google's massive Internet services take the mode of free offering and advertising revenue generation. Although Google has been repeatedly investigated by antitrust and ticket in EU and many other areas, it doesn't seem to affect Google's good image in consumers' mind.
The fourth ranking PayPal in the world is the most influential mobile payment provider in the world. PayPal has entered the market of online payment and mobile payment services earlier, and has won the first mover advantage.