Amazon's two executives said Amazon's video service will consider adding more local content in India, so as to compete with many global and local companies and occupy a larger share of the new online streaming market.
Amazon video service global vice president Tim - Leslie (Tim Leslie) said on Saturday evening to accept an interview with the Reuters, a year after the launch of the market in India, Amazon investment of the original Hindi film library programs and the results, India has become the Prime Video service is the fastest growing market. Leslie took part in the India Today Concalve 2018 conference in Mumbai on the same day.
James Farrel - Asia Pacific head of content (James Farrell) said, in addition to Hindi and Bollywood movies show, Prime Video has also been in the movie content expansion of Tamil and Telugu language in southern India, etc..
Leslie and Farrell did not disclose the number of Prime Video users in India, saying only that there are tens of millions of Prime users. Prime is a customer loyalty program for the world's largest online retailer. The membership service, which costs 999 rupees ($15) a year, includes services such as delivery, the right to buy certain items in advance, and members of video and music streaming services.
India is the key to Amazon's global expansion strategy. In South Asian countries, online retailing is booming, and its media and entertainment market is expected to increase to more than 31 billion dollars in 2017 from 22 billion 700 million dollars in two years.
Cheap data to stimulate the proliferation of network service market in India the world's fastest growing video streaming media usage, and it will become the global giants such as Amazon and Netflix content of the war, because the domestic market is already saturated, these media giants hope to seek growth in other markets.
Other leading players in the Indian market include Fawkes-backed Hotstar in 21th century, which is playing HBO's hit show, Game of Thrones 18 Media
India is a country with a population of 1 billion 200 million, and the people are fond of cricket. When asked whether Amazon will start the live cricket match in India, the executives said they were looking for opportunities for sports content worldwide.
Last year, Star India agreed to buy the TV and digital rights of India cricket Super League for 5 years at a price of 163 billion 480 million rupees (US $2 billion 500 million). Facebook also participates in the bidding of digital copyright.