Samsung plans to sell 43 million Galaxy S9 and S9 Plus this year, which is 2 million more than the previous year's Galaxy S8.
According to sources, Samsung has asked its suppliers to produce mobile phone parts based on this sales target.
"Samsung's goal is to sell 43 million S9s and S9 Plus this year, although it is also possible to modify sales targets according to market conditions," an anonymous source said, "The new smartphone's good yield is also set sales goals." One of the factors to consider. ”
Market Watch stated that this modest year-on-year growth reflects the slowdown in the global smartphone industry's growth rate.
According to a recent report released by Gartner, a market research organization, sales of global smart phones in the fourth quarter of last year were approximately 478.78 million units, down 5.6% year-on-year. Most major smartphone manufacturers including Samsung, Apple, and Huawei have experienced a decline in sales during the three months because consumers’ mobile phone replacement cycles have become longer.
Market research institutions such as Counterpoint Research have predicted that sales of Galaxy S9 will be between 40 million and 43 million this year.
In contrast, Samsung sold 41 million Galaxy S8s last year and sold 48 million Galaxy S7s in 2016.
According to media reports, during the one-week scheduled period from February 26 to March 4, the amount of Galaxy S9 reservations in South Korea is only about 70% of the amount scheduled for the first week of the previous model.