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Alibaba hopes that e-sports will become an Olympic event but it cannot be violent.

via:新浪科技     time:2018/3/13 17:08:46     readed:275


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This move may prevent the world’s largest group of games from entering the Olympics, including League of Legends and Jedi Survival, both of which are based in China.TencentResponsible for distribution. E-sports has become a huge business, attracting many viewers to watch the game. According to estimates by market research firm Activate, the industry's annual revenue from ticketing, advertising, broadcasting, and franchising will reach 5 billion U.S. dollars by 2020.

"We have better understood their values ​​in the process of communicating with the Olympic Committee. It is to promote peace." Zhang Dazhong said in a telephone interview. "It is precisely for this reason that we will be specific to the future development of e-sports. We will Focus on sports that are really related to sports, rather than violence and killing games."

In the year ending in March, Alibaba invested 300 million yuan (47 million US dollars) to develop e-sports business. They will also hold a world e-sports event this week, and the International Olympic Committee members will also be watching the game on the spot. The appliance giant has partnered with the Olympic Council of Asia to include E-sports as the 2017 Ashgabat Asian Indoor and Martial Arts Games and the 2018 Jakarta Olympic Games.

Zhang Dazhong said that game makers must be willing to share their intellectual property for free during the game, and they should have a large number of players. Due to the rapid development of online games, it is advisable to evaluate which games are included and adjusted each year, instead of evaluating them once every 4 years.

"We believe that as a third-party e-sports organizer, we are more in line with the fairness principle that the Olympic Games has always respected." Zhang Dazhong said. He added that Alibaba will increase its investment in e-sports business this year, but did not disclose specific figures. "If we were game makers, you would suspect that we would only promote our own games and maintain our own interests."

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