The report also shows that many industries in China have begun to show the momentum of global brand leadership, and many domestic popular hot brands have been recognized as premium brands globally.
(The picture shows the top ten brands of Brand Finance China's most valuable brands, Alibaba andTencentAs two Internet technology companies entering the top ten, Tencent is behind No. 4 in Alibaba and ranked seventh
The report believes that Alibaba, as the world’s fastest growing large-scale retail brand, did not show any sign of slowing growth in 2017. As Alibaba invests 100 billion RMB in the expansion of its global logistics network, the growth rate of Ali will also accelerate.
Alibaba’s investment in the new retail sector, logistics, and basic scientific research has been recognized by the market. Reflected in this ranking, the average growth rate of Chinese company’s brand value is 24.4%, while the brand value of Alibaba’s brand growth is up to 58. %, which is twice the average growth rate of Chinese brand value.
At the same time, Alibaba Group also made various attempts in branding in 2017. At the Tmall Double 11 party in 2017, in addition to the superstars of domestic and foreign specifications with a comparable Spring Festival Gala gathering at the Shanghai Mercedes Center, Alibaba also tried to apply real-life 3D modeling and motion capture technology to the mobile platform. The combination of AR technology and VR panorama technology achieves the "zero distance" contact effect of projecting stars to the audience.
Alibaba Group has become a top sponsor of the Olympic Committee, providing funding, products, services, technology and human resources support to the entire Olympic movement, and it also familiarizes the world with the Alibaba brand. During the Korean Pyeongchang Winter Olympics in February, the Alibaba Science and Technology Museum officially opened. Chairman Ma Yun of Alibaba's board of directors and Bach, chairman of the International Olympic Committee, both attended the opening ceremony. The opening ceremony also attracted the mayors of Pingchang City and Yao Ming.
(The rapid growth of Alibaba's brand value is not only related to the global expansion of its business, but also closely related to Alibaba's series of brand activities in the near future. The picture shows Alibaba's brand promotion as a global partner of the Olympic Games: I believe that small great)
Dong Bianhong, chief marketing officer of Alibaba, said in an interview earlier, “This is the first time the company has launched a global brand promotion event that will help us introduce Ali’s brand to audiences outside of China.” He added that these are important Strategically important market.
David Haigh, CEO of Brand Finance, said: “This year, the growth of large-scale Chinese brands is strong. The unique modern history of the Chinese economy has produced large national brands in China. In the next few years, Chinese brands will have the opportunity to use this powerful domestic infrastructure as a platform for global expansion. ."