A few days ago, according to a new report from market research company CounterPoint Research, the current revamped smartphone market is growing at a very rapid rate, and one of the most profitable companies is Apple.
As we all know, iPhone has maintained a high average selling price in the entire smart phone field, mainly because iPhone is usually more expensive than other smart phones, so not everyone will choose iPhone. However, the refurbished iPhone is different. After all, the quality does not look much different from the new phone, but the price has dropped significantly. Just like this, last year's second-hand smartphone market maintained a good growth rate.
According to CounterPoint Research, the growth rate of the second-hand smartphone market in 2017 will be no less than 13%, a figure of nearly 140 million units. The company pointed out that last year's second-hand smartphone market grew by 13%, while the growth rate of the new smart phone is only 3%, which indicates that the high-end new models like the iPhone X are too expensive, prompting a large number of buyers to turn to Buying refurbished or second-hand smartphones, the low growth rate of the new smartphone market in 2017 must not be related to the growth of the refurbished smartphone market.
CounterPoint Research stated that only 25% of second-hand smartphones are directly sold back to the market, which means that a large number of other devices have been collected, repaired and refurbished, and then divided into different levels of refurbishment and different pricing before returning to the market. Sales, and even some channels also provide a special version of custom colors, internal storage, from the side also shows that the potential of the renovation industry is very large. The agency's data also shows that thanks to a growth rate of 13%, second-hand smartphones have accounted for about 10% of the entire mobile market, and it is not surprising that most buyers have chosen the iPhone.
CounterPoint Research reports that while Apple and Samsung have combined nearly three-quarters of their market share in the revamped smartphone market, “Apple is leading the way with huge profit margins.” As for the reasons for this, most of the players are very clear, because the Apple iPhone can usually last four to five years, compared to only two to three years for Android phones, and as a result of the slowdown in mobile phone industry innovation, as a The flagship that has been airing for a year and a half to two years is in fact not terrible in all aspects, and it is even comparable to a large number of popular new midrange machines.
Interestingly, this in turn has had a significant impact on the low-end Android handset market. The agency said that there are already a large number of relatively cheap new Android devices on the market, especially mobile phones from Chinese manufacturers, but many mobile phone buyers are more willing to choose a refurbished iPhone after a substantial price reduction, because they believe that the quality of refurbished iPhone and Features can support longer time.
Counter Kang Research Director Tom Kang said: “The new low-end smart phone market is being eroded by refurbished high-end phones, most of which is Apple’s iPhone, and the rest is a Samsung Galaxy smartphone.”
Peter Richardson, head of research at the agency, further stated: “A lot of people may be surprised that after all, the 2017 fastest-growing smartphone market is not India or other emerging markets but the refurbished smartphone market.” He believes that for many insiders For example, used and refurbished mobile phones allow various stakeholders to maximize the value of mobile devices over their life cycle. The profitability of these devices exceeds that of new mobile phones, so as the refurbished smartphone grows, the new mobile phone market may In 2018, it further slowed down.
Obviously, this report focuses more on the overseas refurbished mobile phone market. However, the value of the iPhone is known to all. Whether it is refurbished or mobile phones, it is not cheap, but there are fewer channels for official refurbished machines in the country, and more are third parties. However, the domestic market for used iPhones is indeed small. The question is now. Do you usually pay attention to second-hand iPhones?