Ma Huateng, chairman and chief executive of the Tencent board of directors
On the afternoon of March 30, at the China Ultra HD Video 4K) Industry Development Conference, Pony Ma, chairman and chief executive officer of Tencent's board of directors, said in a speech that the 4K industry is not a simple upgrade of software or hardware. It's the iteration of the industry. 4K technology lands, and it's not good.
In the speech, Ma Huateng said that in the past year, the active users of Tencent video on the big screen side have doubled, and the demand for HD content is more and more intense. Ma Huateng also said that the Tencent has launched a video 4K area, is still making 4K film, solve the bottleneck problems in the content of the largest 4K industry.
It is understood that 4K technology can make the movie colorful, so that users can see every detail and every close-up in the picture, and feel a more realistic viewing experience.
In the future, Tencent video will continue to plough and develop the 4K technology and content. Technically, Tencent video improves the performance and transcoding speed by optimizing the video coding algorithm and designing and developing distributed transcoding system. In terms of content, in order to solve the problem of 4K industry content bottleneck, the 4K area of Tencent video broadcasting is also introducing and self-made excellent 4K content.
in his speech ,
The following is Ma Huateng's speech:
Respected leaders, guests, and friends of the media:
Good morning, everybody! It's a great pleasure to attend today's conference. It has just witnessed the establishment of China's Ultra HD video industry alliance. I heard your leaders and experts share the Ultra HD industry. It's very inspiring. It can be said that this is the highest specification of the industry meeting I attended in the near future. With so many government leaders and experts from the industry focusing on Guangdong, we have only one goal, that is, we hope that Guangdong will make every effort to overcome all kinds of obstacles and win in the super HD industry track. Today, as the representative of the Internet, I want to talk about the view of the ultra high definition industry from the Internet and the content industry. I hope to discuss it with you.
First of all, I think the 4 K industry is not a simple software or hardware upgrade, but an industry iteration.So we're gonna start
Today, the government set up the stage, to promote the establishment of industry alliances, can help open up the whole industry chain of hardware and software services, faster implementation rules and standards, and lay the foundation for future collaborative innovation. As we all know, Guangdong has the complete industrial chain from hardware, software to service, that is terminal, network and content. Therefore, the development of 4K industry in Guangdong has a unique advantage. Today, the development of the 4K industry has reached a critical critical point, the government set up the stage to boost this one is very important, it can be said that the big platform of 4K industry development conference today is very good.
Second, I would like to talk about the big screen, which is a very important interface for human-computer interaction. The small screen of your mobile phone will be better integrated with the big screen in the future. In the past 20 years, the biggest changes that have taken place between the two generations of young people can be said to be from
According to the Tencent data, the active users of Tencent over the past year have doubled over a year ago and entered a new blowout period. The application scenario of the 4K HD HD screen still needs to be further explored. Besides the entertainment function, the future HD technology has wide application space in remote office, medical treatment, education, security, games, VR, AR and other scenarios and industries.
As you can see, the mobile phone, from 2G to 3G to 4G, is just a speed increase, which actually drives a lot of new applications. For example, in recent one or two years, the short live video and live broadcast are very short. If the network bandwidth failed to meet the requirements in the past, it could not be born, but in the past few months, it has been booming. It can be said that the ultra high definition technology is hard to imagine what new formats and patterns will happen in the future, and there is a lot of space in it.
Finally, talk about how Tencent participates in the ecological innovation of the 4K industry. The Tencent has put forward the strategy.
In terms of 4K technology, we are exploring how to use cloud computing, artificial intelligence and other technologies to solve some of the current problems
In terms of 4K content, we are also working hard to cultivate IP stars, such as literature, animation and film, to introduce and make excellent 4K content, so as to cultivate users' consumption habits of 4K. At present, the Tencent has launched a video 4K area, is still making 4K film, solve the bottleneck problems in the content of the largest 4K industry. This month, the Tencent cloud also established a 4K panorama laboratory in Beijing, which will drive more 4K applications to the ground. The number of active users in Tencent video has exceeded 137 million. Currently, the number of paid members is over 60 million. It has become the largest network video platform in China. Now we also open the experience of 4K area to paying users.
In the future, we hope to further increase investment in 4K technology and content, and hope that partners in industrial ecology can cooperate with us to explore innovation in technology and application. I believe that with the government, the industry and the downstream partners and the participation of consumers, the 4K ultra high definition industry will certainly form a healthy and prosperous ecology. Today's conference, let us stand at a new starting point, facing the opportunities and challenges in the future, I hope you can join hands to create the brilliance of China's 4K industry. Thank you all.