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How bad is the Bank App? The industry can not do half an Alipay

via:博客园     time:2018/4/1 17:01:40     readed:257

Bank APP is being ridiculed. It is nothing new. But also need data to speak. Recently, many banks have successively issued annual reports, and the market has generally paid attention to performance indicators such as operating income and net profit. The data of each bank's APP has been rarely mentioned. According to the annual report, China Merchants Bank and China Agriculture Industry and Construction Corporation were among the top four cases. According to its annual report, as of December 31, 2017, the number of APP users of China Merchants Bank was 55,793,000, and the number of ICBC APP (R & E Bank) customers was 282 million. The Bank of ABC Bank's users With a total of 206 million households, the number of mobile banking users of CCB is 266 million, and the Bank of China Mobile Banking has 115 million customers.

Trainee Reporter | Wang Ying

The five lines add up. The 925 million mobile APP users seem to be pretty good. Look no further, no ……

Except for CMB’s generous disclosure of the number of active users (40.571 million annual active users and 26.618 million monthly active users), the remaining four banks all disclosed the number of users in a consistent manner, and came to an abrupt end.

why? Until the Fund King saw several sets of data ……

All banks have less than half as many Alipays

Not too long ago, Analysys released a quarterly monitoring report of the quarterly application of APP for banking services in the fourth quarter of 2017. Statistics show that from the perspective of average daily active users, ICBC ranks first in the list with 5.863 million households, and China Construction Bank and ICBC Ronghe Union ranks second and third respectively with 4.365 million and 3.933 million.

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Judging from the average number of starts per day, ICBC reached 106.82 million times, making it the only bank APP with a daily average of over 10 million starts. This was followed by China Construction Bank's 8.034 million and China Merchants Bank's 6.123 million.

According to Alipay’s 2017 public bill, the number of Alipay users in China was 520 million in 2017, of which mobile payment accounted for 82%, or 426 million. According to statistics of Aurora Big Data, in December 2017, Alipay’s daily average was 158 million.

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According to Analysys data calculations, the top ten banks' APP daily amounted to 27,103,000, which is only half the fraction of Alipay's daily living.

If unified data are used, Aurora’s banking APP daily data is used, and only 5 bank APPs with more than 5 million daily APs live. CCB APP ranked first with 8.20 million daily live. The top ten people combined to have a total of 46.4 million live days, which is still less than the fraction of Alipay’s daily living.

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We can almost surely come to the next conclusion. Even if we add up the APP days of all banks in China, we will not be able to reach half of Alipay.

What Alipay can do, why can't banks?

Some people say that Alipay not only has a payment function, but also has access to a lot of practical functions in daily life, so bank APP does of course fight Alipay. However, the problem is that what Alipay can do, why can banks not?

Alipay has become what it is today, and it has also expanded from the initial payment function step by step.

Initially launched in 2003, Alipay was only a payment tool specially created for Taobao.com. Since 2005, it has begun to expand its external space into online markets such as online games, airline tickets, and B2C, and its independent payment platform status has begun to be accepted by the outside world.

In October 2008, Alipay officially entered the public utility payment market, through which Alipay can pay daily expenses such as water, electricity, coal, and communication fees online. At the same time, it continued to expand the application industry and cooperated with AIA to jointly expand e-commerce insurance sales channels.

In November 2009, Alipay initiated a "community" strategy, which is to build an invisible open platform, from "payment services" to "consolidation of living resources" to carry out a strategic transformation to achieve the city-county level of water and electricity coal payment, Credit card repayment, payment of fines, tuition fees, administrative fees, and online donations.

In May 2011, 27 companies, including Alipay and Tenpay, obtained the first batch of third-party payment licenses issued by the Central Bank. Alipay's business scope covers currency exchange, internet payment, mobile phone payment, prepaid card issuance and acceptance (Online real-name Payment account recharge), bank card receipt and so on.

In May 2012, Alipay obtained third-party payment licenses for funds, and officially provided third-party payment settlement services for fund companies and investors.

Later, Alipay also gradually added functions such as balance treasure, sesame credit, flowers, and lending. In recent years, more and more scenes have been accessed, especially offline scenes, including express delivery, taxi rides, shared bicycles, medical services, and public welfare donations. Wait.

This series of efforts has enabled Alipay to turn from a pure payment tool into an APP that can cover almost every aspect of daily life. Such efforts and evolution can be done in the same way as banks, for example, the palm life APP of China Merchants Bank, has made many attempts in functional diversity.

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Although China Merchants Bank’s palm life is still quite different from Alipay, as the banking industry leader, China Merchants Bank has realized the importance of online services. In its annual report, China Merchants Bank stated that the number of active monthly users of China Merchants Bank and Pocket Life will increase by the order of magnitude in the next three years, and this will serve as a key breakthrough for the Bank to enhance customer experience in the next three years, achieving the third key. A leap forward, migrating the advantages of China Merchants Bank from offline to online.

I hope that the future of online exploration and development will not be just for China Merchants Bank……

How hard is the bank APP to use?

How hard is the bank APP to use? On Weibo, a casual search to see the user's voice will know ……

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As for why bank APP is so anti-human hard to use? Some speculation is that most banks have only begun to do APP in recent years, and they do not have much experience. They may get better in the future. Some people think that banks are monopolistic industries, and APP user experience is not enough in terms of priority, attention, and resources. There are also people who think that the bank's APP is primarily concerned with security, and all others give way.

However, these reasons seem to be just an excuse for not doing a good job. After all, in such an era of advanced Internet technology and talented people, if a bank really wants to do a good job of APP, it won't be too difficult.

Now, banks should realize that their online services still have a long way to go.

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