Behind this change is that Alipay seems to be getting more and more calm. On March 29th, at Ant Open Day in Beijing, Ant Financial announced that it had begun recruiting the first batch of “eco-partners” and jointly initiated “Eco-governance”. "They will discuss and formulate the industry's openness and development policies together.
“In the past year, our greatest experience is that we must promote the Internet+ in all industries under the line. We must rely on the power of our eco-partners.” Cheng Long, general manager of Ant Service, said that Ant Financial will More opportunities to directly serve merchants are reserved for eco partners such as ISVs (third-party developers) and service providers.
The recruitment of “eco-partners” means that Alipay began to abandon the one-way platform governance model and release management authority to partners. Cheng Long said, "In the future, service providers, businesses, and consumers will all participate in platform governance."
"Co-governance" has become the development trend of China's Internet ecology, but some businesses have discovered that with the increasingly fierce competition in mobile payments, they have begun to involuntarily stand in line.
In March 2018, Wal-Mart "disabled Alipay." Subsequently, the Chairman of BBK also said that "disabling Alipay" was because "Alipay wants more data."
This has caused concern among some senior executives of retail companies who fear that once this exclusive agreement is promoted to the entire industry, it will arouse consumers' resentment and eventually bring negative impact on their performance and brand.
“Obviously speaking, we did not feel that Alipay’s so-called strength and demand for data, for the merchants, the payment method can facilitate customer experience,” said the person in charge of Hubei Huangshang Group.
Guangzhou Renren Supermarket said it would not sign an exclusive agreement. “If you need to stand in a team, you are also on the customer's team. Now many consumers have formed their own payment habits. This is equivalent to a bully clause.”
China Resources Vanguard, which owns the status of a central enterprise, also stated that “all the stores currently support settlement using multiple payment methods, including Alipay.”
For traditional retail enterprises, they do not want the war on mobile payments to spread to themselves. “The situation is now going in a bad direction,” said a senior executive of a foreign retail company that has entered the Chinese market for more than a decade. “Mobile payments Ultimately, the competition should bring people convenience, not trouble."
Cheng Long said in an interview with related topics that the ecology is not a staking or a partnership. "The true ecology is inclusive and fully respects the interests of users."
Such a statement allows many retail companies and consumers to hang on for a while.
In Cheng Long’s view, access to payment is just a beginning. What Ant Financial wants to accomplish is marketing, credit, finance, andAppletsThe multidimensional capabilities of the Internet are deeply integrated with various industries, leading to a wider range of business model reconstruction and service experience enhancement. This is also the reason why we must introduce "ecological partners" to create, co-govern, and share.
Make the cake bigger, instead of dividing the zero-sum game on the existing scale. This may be the fundamental way to avoid the "re-election" to reproduce the rivers and lakes.access: