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Ma Huateng: Tencent not to enter all walks of life to replace it to become a digital transformation of the connector

via:博客园     time:2018/4/12 14:31:53     readed:678

From April 12 to 13, 2018 China's "Internet +" digital economy summit was held in Chongqing. The theme of this summit is to “help new opportunities for new ecological sharing” and is guided by the Chongqing Municipal People’s Government, the People’s Daily national party media information public platform, the Chongqing Economic and Information Commission and Tencent. At the meeting, Ma Huateng, Chairman and Chief Executive Officer of Tencent Corporation, delivered a speech titled "Internet + Help Digital China Construction."

Ma Huateng used "a goal, three roles, five fields, seven kinds of tools" to summarize his thinking.

"One goal" refers to Tencent's need to become a "digital assistant" of all walks of life, helping all industries to achieve digital transformation and upgrading. "Three roles" refers to Tencent's focus on three things: doing connections, tools and ecology. "Five fields" is the past two years, digital China has expanded and promoted in five areas: people's livelihood, consumer spending, production services, life and health, and environmental protection. Tencent hopes to help "digitally transform and upgrade" the "five students". . "The seven tools" include: public numbers, small programs, mobile payments, social advertising, corporate WeChat, cloud computing, big data and artificial intelligence, and security capabilities and other digital tools.

Some time ago, Tencent entered the smart retail market on a large scale. Ma Huateng once again emphasized that "We do not want to retail, but want to be a digital assistant in the retail industry." ”

Ma Huateng mentioned that Wal-Mart had previously discontinued Alipay’s choice of WeChat payment. "Wal-Mart began to touch the electric network, through the WeChat applet, opened its online orders. "Tencent has previously stressed that this is an independent choice for Wal-Mart, Tencent does not have an exclusive agreement."

According to Tencent's Q4 2017 earnings report, Tencent’s social and other advertising revenues grew by 68% to RMB 8.24 billion. At the conference, Ma Huateng believed that in the past, brand owners used traditional methods to do marketing and they were inefficient. In the future, they hope to use digital methods to help advertisers. "Tencent is now opening a circle of friends, small programs, public numbers, linking together, so that they generate value, the specific program is still groping. ”

Ma Huateng mentioned that in the past few years, Tencent has been thinking about promoting the positioning of the Internet +, "They should be doing something wrong, before the Internet + to do subtraction first." ”

Now Tencent’s goal is more clear. “We do not want to enter all walks of life and replace it; instead, we must become digital assistants in all walks of life. With our accumulated technology and capabilities, we can help digitalize and upgrade all walks of life.” Our goal is to be an assistant. ”

The following is the full text of the speech:

Ladies and gentlemen, friends in the media, Good morning everyone!

The host introduced that today is our fourth Internet + summit, this time the largest scale since the fourth. Twelve sub-forums were set up this time, and the total number of people in total has exceeded 6,000. It can be said that our scale in Hangzhou has expanded since last year. This time, our sub-forum also added new areas, including retail, financial and creative space.

This time we chose Chongqing to be very meaningful. On the one hand, the city of Chongqing is very representative of China's digitization process. It is located in the west and is very innovative and dynamic. We all expect it to lead the “western region” through digital upgrades to achieve “curve overtaking”; on the other hand, Just as the old Yang Xueshan just used the metaphor of the intersection of the Jialing River and the Yangtze River here, vividly and vividly demonstrated the general trend of digitalization, and at the same time, it also demonstrated a new concept of digital craftsmanship. I also hope that we can become a fine digital craftsman in Professor Yang's mouth. We hope to play such a role.

As we all know, the 2015 report of the Central Government’s work put forward “Internet +”. Last year, “digital economy” was proposed. This year is even more “digital China”. It can be said that the digitization process is moving forward every year. . According to my understanding, "Internet +" is a means, the digital economy is the result, digital China and the power of the Internet are the goals, they are the same strain.

This process can also be said to be "a vertical", "a horizontal" and "a new" to understand. "One vertical" is the "Internet +" and the continuous deepening integration of various vertical industries, the development of a digital economy. "One horizontal" means that the digitization process has rapidly expanded from the economic field to various fields in society, including government affairs, people's livelihood, and so on, thus promoting the construction of digital China. "A new" refers to the innovation brought about by the merger of vertical and horizontal crossroads, which promotes the transformation of China's economy from high-speed growth to high-quality growth, and ultimately achieve the goal of moving from a big country to a strong country.

Today, I would like to share with you what Tencent should hope to play, what role to play, and what goals to achieve in the digitalization process in China. Here I try to use "numbers": "a three-seven-five" number, which is: one goal, three roles, five fields, and seven kinds of tools.

"One goal": In the past few years, in advancing the "Internet +" process, Tencent has been constantly thinking about its own positioning. We hope to do something and do something wrong. If we want to do Internet +, we must + others or let others + us, first we must first do a subtraction, we must first Internet - to talent + others.

Today, our goal is more clear: We do not want to enter all walks of life and take the place of it; instead, we must become a “digital assistant” of all walks of life. With our accumulated technology and capabilities, we are helping all walks of life to achieve digital transformation and upgrading. . Our goal is to be an assistant.

"Three Roles": To achieve this goal, we must focus on three things: connectivity, tools, and ecology. Therefore, Tencent needs to play three roles.

The first one is the connector: We want to enter the "digital world" for all walks of life, provide the interface, that is, the API, the best, the most abundant interface; the second is the toolbox, we hope to provide the most for all walks of life. The complete digital toolbox, also known as the SDK, is the third one for ecological co-construction. We hope to provide new infrastructure with the concept of openness and collaboration, and build digital ecological communities together with partners from all walks of life. Inspire each participant to make digital innovations.

Next, I want to talk about "five areas". In the past two years, we have seen Digital China expand and advance in five areas: people's livelihood, consumption, production services, life and health, and environmental protection. Tencent hopes to help digital transformation and upgrading of "Fidelity". We have already done a lot of projects. Because of the time, we will share with you.

The first case is Internet + taxation, which is also the government of people's livelihood. Before coming to Chongqing this time, my colleagues told me a short story here. At the end of last year, Chongqing’s national tax had an “Internet +” project that was implemented through the WeChat public number “Electronic Taxation Bureau”. A farmer friend who raises chickens in the mountainous area of ​​Chongqing needs invoices after selling eggs, so he has to get up early in the morning and spend hours driving to the city's taxation hall. When he reached the window, he discovered that the material was not taken full. According to the previous process, he can only go home and get materials, because the road can only come back the next day. The staff of the taxation bureau let the farmer friend register and conduct online certification through the WeChat account of Chongqing National Tax Bureau. At the beginning, the farmer friend was quite resistant. The staff spent a long time persuading him to reluctantly agree. Unexpectedly, he tasted the sweetness after a try. Not only did he complete the formalities on that day, but he only needed to use WeChat at home at a later date. The tax bureau will send the invoice directly to his home through the postal service.

The true story of this tax with WeChat is very representative. In the past few years, we have been helping the government departments to gradually move the government affairs hall to the Internet through "Internet + government affairs, people's livelihood" and the exploration of city services. The processing of various payment, entry and exit, transportation, and taxation procedures is becoming increasingly important. The more convenient it is, many times the people are doing things “only enter a door”, and even without entering the door, they complete the process directly on the Internet. Including we are exploring the use of electronic documents in Wechat, we may not need to put ID cards, driver's licenses, etc. on the body at any time. Of course, behind these conveniences, it actually requires the government departments and us to do a lot of work. For example, Chongqing's national tax "Electronic Taxation Bureau" integrated more than a dozen tax-related matters, to achieve "one-stop" to handle, you can save 90% of the people's tax time. This is followed by the WeChat public number, cloud computing, big data, artificial intelligence and other technical capabilities.

Therefore, the trend in the future is that all local governments have started a digital timetable. For example, we have a very important project in Guangdong called "Digital Guangdong," which is also Guangdong's "No. 1 Project". The goal is to open the "data in one game", and in conjunction with this year's reform of government agencies, I hope that the entire process can simplify the entire process and efficiency of government services for citizens, ordinary people, and companies.

The second case is traffic, education, tourism, "a yard pass," which is also life consumption. At the end of last year, I had already experienced the construction of a ropeway using a vehicle code on the Yangtze River lift in Chongqing. This year, we have already launched in nearly 50 cities such as Chongqing, Guangzhou, Sanya, Zhengzhou, Hefei and Hohhot. We only need to open the QR code of the mobile WeChat to get a car. The vehicle code achieved a response time of 0.2 seconds. It can also be swept away from the network. “ First ride, pay later & rdquo;. In the future, we would also like to make the ride code "" the ticket "" look, but also will add a stamp-like social gameplay. In addition, if the identities of occupants can be well identified, the future may be used to explore the pressure to ease the security screening. At the same time, the identity of the occupant can be certified by real name, and it is also very beneficial to reduce the pressure on the city's management, including security screening.

Also in the field of education, we are also promoting a digital campus such a solution. For example, students can use mobile phone two-dimensional codes in schools to solve such situations as dormitory access control, school attendance, library crossing gates, and canteen consumption. Now we have implemented such ideas in dozens of colleges and universities such as Peking University through the "campus code". "The campus code" behind the "WeChat campus card" a set of solutions that can all the universities in the system all connected up. Even including class attendance, students can interact with the teacher through the mobile phone's barrage and conduct courseware interactions in class. It also includes selecting seats via cell phone when going to the library. I think that when we were studying, we often used a book to occupy a place. Such a day can be solved in an intelligent way.

In terms of tourism, last month we and the Yunnan provincial government issued a "mobile phone tour Yunnan" project. Afterwards, everyone can hold a mobile phone and open the APP, applet or public number to easily travel in Yunnan. There are many innovations here, and they have also put forward a very interesting slogan called "One Code Pass", that is, everybody travels all over Yunnan and does not need to buy tickets every time. All offline payment links can be "one yard pass". ; In addition, "Eating, lodging, shopping, shopping, shopping, shopping, shopping and entertainment," the five major services have also undergone a comprehensive digital upgrade, can be on the phone, "One-click orders," "Looking for toilets," "“ navigation" and other information "" ; A sweep of nets ”. This application is connected to millions of tourists, and hundreds of government departments and hundreds of thousands of businesses are connected on the other side. Therefore, tourists can “complain about one click” at any time during the trip to the regulatory authorities. Each of the following businesses has Its credit rating.

The third case is smart retail, that is, consumer spending. Many partners have noticed Tencent's layout in the retail sector. I have repeatedly emphasized that we do not want to retail, but rather want to become a digital assistant for the retail industry. In the past few years, the WeChat payment link has been opened up to the current "Smart Retail Solutions" to achieve a closed loop in online and offline goods sales systems, fan integration operations, and advertising and marketing. For example, Wal-Mart, the largest retail supermarket, has started to receive electric shocks. Many stores use the WeChat applet to complete the scan code and do not need manual payment. Also, Yonghui Supermarkets can directly open online stores through the WeChat applet, completing orders at home and delivering them in 30 minutes.

For another example, at the end of last year, we cooperated with Belle to develop an upgrade plan for smart stores. For example, we deployed sensor devices such as face cameras, where the number of passengers, the hotspots of stores, and how customers walked through stores depended on data. For example, the manager can view the number of customers, time and accompanying conversion rate accompanied by each clerk in real time, and provide targeted professional guidance to employees.

In the future, merchants can also optimize store locations and shelf displays through analysis of consumer purchasing behavior. LBS advertising, public number push, small program products and coupons can also be used to achieve thousands of visitors. Recently, the smart stores built by Tencent and Backgammon will also be on the ground. Everyone can pay attention to the wonderful cases brought by the summit. In the future, we believe that the digitization of the consumer marketing link will have an increasingly significant impact on the production design. This has far-reaching implications for the development of the industrial Internet and smart manufacturing.

The fourth case is the wisdom of medical care, which is life and health. We have also done a lot of exploration in the medical field. In the past few years, people generally felt that they had to go to the hospital to register and pay fees to queue up. We now work hand in hand with the hospitals, start with registration and payment links, and use WeChat to solve the patient's entire visit and save everyone time. After solving this problem, we have found that we can open up links in inspection orders, prescriptions, medical insurance, and commercial insurance. Therefore, we cooperated with the social security department and launched the “Wechat Social Security Cards” in 27 provinces and cities. According to the experience of multiple cities, hospitals can get an average saving of more than 40 minutes for each patient after on-line “WeChat Medicare Payments”.

Last year, we pushed the application of digital technology in the medical field to the diagnosis and treatment. Tencent has introduced artificial intelligence-based medical products. "Tencent Yingying" uses AI medical imaging technology to help diagnose and cover the esophageal cancer, pulmonary nodules, diabetic retinopathy and other multi-species screening. At present, Tencent Yingying has landed more than 100 triple-A hospitals to help doctors improve diagnostic efficiency and accuracy. At present, "Tencent Yingying" has already landed in Chongqing's top three hospitals.

At the same time, we and Guangxi Liuzhou tried to implement the nation's first “prescription transfer” service on the basis of the WeChat registration and payment functions, in-hospital prescriptions, out-of-hospital purchases, and even drug delivery. Because the prescription circulation involves many links such as the Health and Weaving Commission, hospitals, pharmacies, and drug companies, we have used blockchain technology to realize that prescriptions are not tampered with. We are also considering promoting the application of this technology.

The fifth is Internet + agriculture, which is also known as production services. This case is relatively long and will not be introduced one by one. In general, the use of corporate WeChat technology has helped companies do a lot of work in improving efficiency.

Finally, I would like to talk about seven kinds of tools and briefly introduce what is in the digital toolbox. Seven kinds of tools can also be called seven kinds of weapons. It is the best weapon for enterprises to overcome digital fortresses. I will introduce you from the table to the inside, from the front-end to the back-end, in order.

First public number. Wechat’s public number platform started as early as 2012. At that time, we had a slogan to allow “small individuals to have their own brands”. We hope to use the "decentralization" approach so that every business and organization can directly establish contact with their own end-users, and have their own fans and traffic. At present, our public number system has become an important channel for communication between various enterprises and public service organizations and users.

The second small program. The development of the applet has been more than a year and it has become more and more perfect. It expands some functions that the public number cannot reach. It can be said to be a very important digital weapon. In particular, many applications of smart retail are closely related to the applet. Since the small program was launched over the past year, there have been 580,000 small programs covering 1 million developers. It can be said that the applet has become a very popular programming environment and language environment for Chinese programmers. This is a result that China's IT industry is proud of.

Third mobile payment. Professor Yang mentioned just now that mobile payment has become one of the four new inventions in China. Mobile payment is very popular. Very early on, we pushed the use of QR code scanning. This technology does not look very advanced, but it is actually the most practical. Scanning through mobile phone cameras, we concluded in 2012 that this will be an important bridge for online and offline connections. Therefore, in WeChat, when we add friends, we consciously let the user scan the QR code to add. So when you think of the QR code, you immediately want to scan the top right corner of the WeChat. This scene is deeply rooted.

Fourth social advertisement. In the past, most branded merchants used traditional methods for marketing, recurring flyers, sending flyers, and posting traditional outdoor reports. This was inefficient and a lot of money was wasted. In the future, we hope to use digital methods to open up online and offline marketing. The effectiveness of our social advertising has also been increasingly recognized by everyone. So at the moment we are beginning to link the advertising of the circle of friends, the public number and the applet with each other. Included in these cases of smart retail, we have begun to try to use social advertising to bring about interaction and see how to generate value. This is a new thing. We are also exploring and we hope to accelerate it with our partners here.

The fifth company WeChat. Both WeChat and QQ are developing enterprise-level applications. At present, we are testing internally to allow companies to use WeChat to communicate with each other. This difficulty is still relatively large, such as retail salespersons, or your colleagues. You communicate with customers using your own personal WeChat to establish a relationship chain. However, after the employees left, all the company’s customer relationship networks were taken away, and many of the information could not be transmitted. Now that we can open up through interconnection, we can greatly increase its efficiency and it is very convenient.

Sixth largest data, cloud computing, artificial intelligence. I will not expand in detail. I also said that in the future, all walks of life are actually using artificial intelligence to process big data in the cloud.

Seventh security capability. When companies and governments conduct digital transformation, the question often asked is safety and security. In the past, although everyone was isolated on the Internet, it felt not connected or secure. However, to use the data, people are worried about how to ensure the safety of the data after they have been on the cloud and on the Internet.—This is Tencent's special emphasis. We have 7 internal security labs and we have done a lot in different areas. the study. For example, the security laboratory in Shanghai discovered a number of vulnerabilities in the Tesla system and helped Tesla resolve a number of security risks, especially in the areas of automobiles and car networking. This safety hazard is even more important because it relates to our travel, life safety. Therefore, safety is always the lifeline of Tencent.

Finally, a brief summary. China’s real economy and public service agencies are becoming the protagonists in the digitization process. Tencent wants to make connectors and spare parts. We provide you with the most effective digital interface and the most complete digital toolbox to become your best digital assistant.

The Chinese economy is changing its old and new kinetic energy, and innovation is crucial. A new round of global industrial revolution is on the horizon. How can we grasp the opportunities of digital transformation and can we run in other fields and even lead in other areas? Today, for Chongqing and many western cities, how do we take advantage of this opportunity to obtain opportunities for running even more advanced cities in the east and even leading the way?

We believe that the construction of Digital China will accelerate the process of global digitalization and provide the world with "China sample" and "China plan".

Finally, we have another advertisement. Today we will launch it for everyone. Our team and my new book, called China at the Fingertips, tells about China as a process of social change in a mobile internet powerhouse. In the book, there are also very lively and vivid examples of everyone in the various fields. Thank you.

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