The news that there are three iPhones in 2018 is no secret, and now everyone knows that there is a cheap 6.1-inch LCD screen iPhone X, 5.8-inch OLED iPhone X2, and a 6.5-inch OLED screen in the three devices. iPhone X Plus. Previously, many people believed that the 5.8-inch version would keep the same price of 999 yuan as the first generation, and even cheaper prices. But today BGR issued a document saying that the starting price for the second-generation iPhone X will exceed $1,000.
According to previous rumors, Apple is trying to reduce the price of the new iPhone X, such as the counter-offer to Samsung, demanding that this year's OLED orders "discount", and there is news that the new iPhone X will use lower-memory memory. So many analysts believe that Apple learned a lesson, this generation of iPhone X's price should be 899 US dollars.
However, UBS analysts Steven Milunovich and Benjamin Wilson said that this year Apple plans to increase the price of the 5.8-inch model to 1,099 US dollars. Because "Apple once established a price range, then they will certainly try to keep it, which also has been confirmed by former Apple employees." Indeed, Apple never seems to have made a new product even cheaper than the old one.
So Apple is not afraid of the late sales of iPhone X so weak situation? Two analysts believe that the 6.1-inch LCD version of the iPhone X will be priced between $700 and $800, which is the current iPhone 8 price range, which will give it a 50% share of the three new sales. With this "low end killer", there will be plenty of room for 5.8-inch and 6.5-inch OLED models.
For Apple’s pricing strategy, UBS Group made the following three points:1, with a better camera, screen and other configurations to support high prices;2. Inducing high-end users to increase their purchasing budgets with modest price increases;
3, extend the life of old equipment, let them get low-end market.
In other words, after gaining greater sales through the LCD version of the full-screen iPhone, Apple will be able to squeeze more money from high-end users to fill the gap in profits. After all, Apple’s business model has always been to High-priced equipment gets high profits.