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What kind of WeChat public number is 3 billion 800 million yuan? Quantum clouds know about it

via:博客园     time:2018/5/9 15:17:43     readed:212

Last night, the new media company quantum cloud was made to be the focus of the industry by a total of 3 billion 800 million yuan to be purchased by the company of Hanye. Many colleagues felt that the new media circle was another billionaire.

After the completion of this transaction, Hanye shares will hold a 100% stake in the quantum cloud, and the quantum cloud will become a wholly owned subsidiary of the shares of Hanye. This transaction constitutes a major asset reorganization.

3 billion 800 million! What kind of new media company is a quantum cloud?

The quantum cloud is made up of 3 billion 800 million yuan by the shares of the Han leaf

First of all, let me take a look back at this acquisition.

In the last 5 months, the company has issued a restructuring plan for the last 5 months. The company intends to exchange shares and pay cash to purchase the 100% shares of the quantum cloud owned by the other party, such as morning light of the berry, Ji Weining (quantum cloud), blue report, Yuet Yiming bank and so on. The price of the target is 3 billion 800 million yuan. 950 million yuan is paid in cash, and 2 billion 850 million yuan is issued in the form of issuing shares (the issue price is 4.62 yuan / share).

At the same time, the company plans to raise additional matching funds of not more than 1 billion yuan, to pay for this transaction cash consideration and transaction costs.

The announcement shows that the total market value of Hanye is 14 billion 312 million. After the completion of this transaction, Shen Pei is still the controlling shareholder and actual controller of Hanye holdings, and the transaction does not constitute a restructuring listing. From the equity ratio perspective, the top three is berry 75.50%, Ji Ning Ning 19.50% and blue chip 2%.

According to a professional analysis, Hanye shares in the restructuring plan said

On the purpose of this transaction, Hanye shares said that this transaction is the company's exploration of new profit growth points on the basis of combing its original main business.

The announcement also showed that after the completion of this transaction, Hanye would add the mobile internet promotion business and the Tencent social advertising business. The diversification of business types will increase significantly. It will help to improve its ability to resist risk and sustain profitability and improve the quality of the company's assets.

What kind of new media company is a quantum cloud?

The Quantum Cloud was founded in 2014 years, when it started with tiny WeChat e-cards, many of whom are known as public names.

In Ji Weining's words, at first, Kawa's micro card was done.

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As of February this year,

When users want to make some exquisite and unique greeting cards to convey blessings, they can be realized through simple operation of these public numbers.

have the aid of

In just four years, they expanded from one public name to nearly a thousand. Become a family

According to the announcement, there are 981 WeChat public numbers under the quantum cloud, including emotion, life, fashion, parents, culture, tourism, entertainment and other fields, with more than 240 million fans accumulating.

What is more important is the number of large numbers.

According to the new data list, Quantum Clouds in 2017

At present, quantum cloud realizes traffic aggregation by providing users with online photo album production and various kinds of information services, and realizes traffic operation by classifying the natural traffic of the scale of aggregation into traffic attributes, at present, by providing users with online photo albums and various kinds of information. And through advertising promotion, pay for reading and other diversified channels to realize traffic realization, that is, a

In the announcement of Hanye shares, the profit models of quantum cloud are mainly:

1, mobile internet promotion, that is, the publication of promotional documents under its public number;

2, Tencent social advertising, including traffic and alternative advertising.

The business model of the quantum cloud looks like most of the new media company that has been transformed by traffic, but the early and huge user base has given it a huge commercial advantage.

In recent years, the quantum cloud has also begun to upgrade the brand, opening the layout of IP copyright development, content payment, short video, content hatching plan and so on.

For example, in the cooperation with the Changlong happy world last year, with the aid of more than 30 million of the album resources of more than 30 million of kasha micro card, Changlong has set up creative photos in the three parks, and kasha micro card IP couples also walk from the virtual world to the real life to interact with the tourists.

On the other hand, it is the cooperation with stars and celebrities. In January this year, Kawa MicroCards launched a series of interviews with Huang Xiaoming and Chen Jiu, which were presented to users in various forms, such as text, audio, short video and so on. Prior to this, Kova Microcard had joined forces with Yang Lan, Zhang Defen, Qiu Wei, and around

It is revealed that the reading content of the celebrity cooperation series is close to 300W.

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The unaudited annual reports in the last two years show that the revenue of the quantum cloud in 2016 and 2017 was 132 million yuan and 235 million yuan respectively, and the net profit of the same period was 87 million 132 thousand and 100 yuan and 153 million yuan respectively.

It is noteworthy that if the quantum cloud and its subsidiaries at the end of 2017 (115 people) are calculated, the value of quantum cloud individual employees in the total revenue of the company is about 2 million 40 thousand in 2017.

Although the quantum cloud and other new media company are currently facing risks and tests in the aspects of self media account security, industry policy changes and advertising content supervision.

But at the same time, mobile Internet users more than 700 million of the domestic mobile Internet market, is still in the rising period of prosperity. 3 billion 800 million, maybe just a node, quantum cloud will have more miracles.

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