Source: Business People Public Number
On January 3, 2000, Baidu convened the first all-employee conference in history with a total of seven participants. The room was too small and the employees were sitting cross-legged. After doing self-introduction and division of labor, they started working for a period of one year and fifteen hours a day. The office is located in Peking University Resource Hotel. Li Yanhong rented two rooms with room numbers 1414 and 1417 respectively. According to Chinese habits, the figures in these two rooms are not auspicious. But these two rooms became the starting point for Baidu.
In this small office, they must also abide by the only two corporate regulations that Li Yanhong has established: No smoking, no pets allowed. It is said that Li Yanhong was allergic to animals and saw cats sneeze.
The seven people in the room were Li Yanhong, Xu Yong, Liu Jianguo, Guo Yan, Lei Ming, Wang Xiao, and Cui Shanshan. Their other name is "Baidu Seven Swordsmen". Tencent has five tigers and Ali has eighteen arhats. However, the story of Li Yanhong in the past two years belongs to him. He has nothing to do with the other six retired swordsmen.
Baidu’s personnel turmoil has been staged one after another. Employees who have left from Baidu have established an organization "Broadway". In 2016, when it was posted, the Wei Zexi scandal broke out. Li Yanhong had communicated with the departing employees and also sent a video to Broadway &rdquo. In the video, Li Yanhong said, "Baidu is our common life mark" ” hope that the leaving employees will help Baidu “
Recently, Cui Wei, one of the Seven Swordsmen, returned to the Baidu team, in charge of the talent team and cultural construction. According to the sources, the position she held was "“ Secretary of the Culture Commission".
This article tells the story of Baidu's early days and several swordsmen.
In 1995, Li Yanhong met Ma Dongmin in New York. After 6 months, they married. His wife made sales at a biological company in the United States and met with his counterpart, gold salesman Xu Yong. Xu Yong talks about vomiting fluency. He is an alumnus and a student of Peking University Peking University. He is studying biology. However, like Li Yanhong, he is very interested in the Silicon Valley in the United States. Unlike Li Yanhong, who is not good at dealing with people, Xu Yong has a lot of resources in Silicon Valley.
In 1998, Li Yanhong published the "Silicon Valley Business War" in Silicon Valley. In the same year, Xu Yong took part in a large-scale feature documentary "Walking into Silicon Valley." At the scene of the documentary filming, Li Yanhong acted as a reporter and listened to an interview with Yahoo Yang.
In the premiere of the documentary, Li Yanhong told Xu Yong to come to my house tomorrow. The next day, Xu Yong went to the appointment. Li Yanhong came up with a confidentiality agreement. After signing, Li Yanhong said he wanted to return to China to start a business and would like to invite Xu Yong to join. Xu Yong has two choices, helping to find money, 1% commission; partnership ventures, accounting for a quarter of shares. Xu Yong chose the latter.
Xu Yong’s connections and Li’s search capabilities have made some investors stand out. After several rounds of negotiations, the two agencies decided to invest.
There is one more detail here: One investor asked Li Yanhong who is the world's top three people in search technology. Li Yanhong did not say his own name. But this investor asked the company boss who Li Yanhong worked for. The boss said that Li Yanhong can definitely rank in the top three. In the end, investors decided to invest $1.2 million instead of the $1 million previously agreed.
After the investment arrived, on December 24, 1999, they returned home to start their own businesses. Baidu's early positioning was to be a back-end search technology provider for portal websites. Xu Yong sells this technology to customers, but progress has been slow. With the help of investors, they find the first customer. Later, Baidu won big clients such as Sohu and Sina.
In 2000, the US Internet bubble burst and Baidu needed an urgent transition. Xu Yong and Li Yanhong made two new business attempts but eventually failed. In the end, Robin Li decided to let his search directly face Internet users, and started the bidding ranking model. In the future, this model has been criticized.
In December 2004, Xu Yong left Baidu at Baidu’s upcoming IPO. In the letter to all employees, Xu Yong wrote: The reason why I chose to leave Baidu now is through careful consideration, in part because of the entrepreneurial impulse that I can't stop and continue to innovate and create new business. For an entrepreneur, Baidu has gone through a complete entrepreneurship cycle from small to large for five years, which also urges me to choose the next opportunity.
He said that no personal involvement in the Baidu IPO process was the only regret. When Baidu was listed, Xu Yong was also invited to witness the historical moment of Baidu. According to "Manager" magazine, after the IPO, Xu Yong owned 7% of Baidu's shares. Afterwards, Xu Yong went to the United States to study and study.
However, according to public opinion, the departure of Xu Yong was a contradiction with Li Yanhong. "Management" magazine said that "" whether to do bidding, Li Yanhong and Xu Yong had a major disagreement. Under the insistence of Robin Li, Baidu chose the bidding ranking and achieved success. After choosing a new business model and strategy, Baidu's market and operations have also changed, but Xu Yong does not seem to adapt to this change. ”
Liu Jianguo is Baidu’s first employee. When he later served as Vice President of Baidu and served as the CTO, a reporter said that interviewing him was like squeezing toothpaste. "He will never be able to use his questions, and he will be concise and focused on the interviewer's questions."
Liu Jianguo mastered the computer majors and later taught at the Peking University Computer Department. Li Yanhong focused on search and heard about this person. In 1999, Li Yanhong contacted Liu Jianguo by email and introduced his plan. He wanted to invite Liu Jianguo to join. The two had not seen it before. When they met at the Ximen University’s Ximen Gate, the connector's secret word was a magazine held by Liu Jianguo.
Since being appointed as the vice president of Baidu Technology in August 2000, he has been responsible for Baidu's research and development tasks. Li Yanhong said, "The technical team led by Liu Jianguo is one of the best teams in China's Internet technology field. Liu Jianguo himself has played a key role in the birth and development of Baidu.
In an interview, he once said, "Saying that Google's technology is better than us, I don't agree with." In a public speech, he said, "The search engine business model, the bid ranking is still a very effective business model".
However, in October 2006, Liu Jianguo left Baidu. He said: "It is very difficult to make a decision to leave Baidu. But in my bones, it is an entrepreneurial person after all. ” Later, he started a business service search platform love help network, and get the latitude and longitude investment.
However, the slow development of love help network, but also involved in the theft of competitor data, personnel turmoil scandal. The information published by the official website of Aidang.com has remained in 2014, and the company seems to have ceased operations. In October 2015, Liu Jianguo appeared as a founding partner of Xiaoshu Technology Venture Capital. In March 2016, Liu Jianguo promoted Xiaoshu Ventures on his microblog.
After Liu Jianguo left office, he once accepted Sohu's visit and recalled the early days of Baidu. “I was very missed for that period of time. Everybody was concentrating and having an uncaring mind. At the same time, they were very determined to do one thing, although it was very hard; , I took everyone to do the development, very hard, often at ten o'clock in the evening is still in the meeting, plus two or three points to work overtime, for a long time, although very hard, but everyone feels very full, very happy, I quite miss That experience. ”
Thunder is not a key figure in the history of Baidu, and executives do not have him.
He is a graduate student of the 2000 Department of Computer Science at Peking University, and he gave up 7 chances to go abroad for Li Yanhong. Before joining Baidu, he participated in Liu Jianguo's Internet project at the school. He was longer than technology and was an early assistant to Baidu’s president.
In Li’s opinion, Baidu’s four main indicators of search technology are behind Google. So he launched the lightning program —— in March 2002; he hopes to make Baidu's technology leap in 9 months to compete against competitors. Lei Ming was appointed as the leader of the technical research team. However, Lei Ming was responsible for leaving the project a few months later to study abroad.
According to Ding Xipo's book "People and Things in Baidu," Li Yanhong is very dissatisfied with Thunder. When Li Yanhong later talked about this experience, he said, "The company is large-scale. At this time, some technicians have begun to fret, are not confident about technology, and are beginning to be interested in management work. In 2005, when Li Yanhong talked about "Lightning Plan," he added, "I led more than a dozen engineers to live and work in the office. I didn't think that the CEO would return to a project manager position for a full 10 months." ; He did not mention thunder.
The second venture of Lei Ming was the establishment of cool music. After the Cool Dogs merged, he started an artificial intelligence venture and set up a company called "Happiness and Wisdom".
Three intern swordsmen
On the second day after Li Yanhong returned to China, he posted a post to a software engineer on the BBS of Peking University and Tsinghua University. Posts have attracted many college students. Li Yanhong interviewed several batches. Within days, Baidu’s original technical team was established. Four people were left in this round of interviews. In addition to thunder, the other three were Guo Yu, Cui Wei, and Wang Xiao.
Cui Shanshan is from the Graduate School of the Chinese Academy of Sciences and is currently studying for graduate students. Guo Yan did not graduate yet at Beijing University of Posts and Telecommunications. They are the first interns recruited by Baidu, and the company also gave another job title, "Engineers". The head of the engineers is Liu Jianguo.
These interns engineers got Baidu's earliest set of options.
Among the three people, Wang Xiao was the last to leave. He left in 2011 and after leaving the company, he chose to become an angel investor and later established Jiuhe Venture Capital. Those who have contacted him will feel that he is "smug", ignorant of expression, and on the day of his departure, Wang Xiao declared on Weibo that he should enter the right place at the right time.
This sentence can be understood as his two choices. Entering Baidu in 2000 was an appropriate choice for Wang Xiao, catching up with the Internet and starting the wave of entrepreneurship, experiencing Baidu from zero to search engine giants. Five years later, the young man achieved financial freedom. Entering the venture capital industry in 2011, this is also the beginning of the new wave of Internet entrepreneurship in China.
Guo Hao and Cui Wei are very similar to Baidu in their journeys. They were all students at the time. They have experienced six levels of promotion from engineers, senior engineers, technical managers, senior managers, technical directors, and senior technical directors, becoming Baidu's core technology department. The person in charge. They formed Baidu's solid technical backing. Guo Yan also has the responsibility for the development of products known by Baidu, Baidu Post Bar, Baidu Space, and Baidu News. Both leave in 2010.
After leaving the company, Cui Wei devoted all his life to the care of his family for seven years. Just a few months ago, Cui Wei returned to Baidu again to serve as the Secretary General of the Baidu Cultural Commission, in charge of talent groups and cultural development. Before her return, "seven swordsmen" from the beginning of 2011 only Li Yanhong.
After leaving office, Guo Zheng devoted himself to reading two books. In April 2012, he received a Ph.D. in Communication and Information Systems from Beijing Jiaotong University. He received a master's degree in management science from Stanford University in June 2012. In July 2015, Guo Zhen established Dingfu data. This is a high-tech company devoted to changing finances with technology, providing various financial investment institutions with efficient, convenient and professional financial analysis platforms. In April last year, Dingfu Data completed more than RMB 80 million Series A round of financing.
In addition to starting a business again, Guo Hao also makes investments. In June 2017, Guo Wei served as an independent non-executive director of Long Long Smart Card Holdings Limited. On September 1, last year, HNA Technology Investment announced on the evening of September 1 that the company’s directors announced that Mr. Guo Yu was appointed as a member and chairman of the Nomination Committee and a member of the Remuneration Committee.
It is no accident that all three of them chose to leave in 2010 and 2011. In those two or three years, Baidu suffered a lot of turmoil.
In 2008, CCTV first exposed the issue of Baidu’s payment information fraud. In 2010, Google withdrew from the Chinese market. That year, Baidu also experienced 8 hours of black, and the server was abnormally logged in 8 hours.
Baidu’s turmoil is from the inside out, and the first is personnel. In 2008, Li Yanhong said in a financial interview that that year was his most painful year. Executives such as CFO, CTO, and COO have left Baidu for various reasons. This made Li Yanhong feel very painful, once "deprecated that he had done something wrong", "All the burdens on his own body." Since then, Baidu has started frequent personnel mobilization. In addition to Li Yanhong, the high-level officials have changed one time. Now, Baidu's personnel turmoil continues. (Zhang Youhong, Feng Chao)