On May 9th, BBK Changsha Hongxing Store was the first BBK store to go home on JD. On the first day of the launch, it broke through 2500 singles, refreshing the record of online sales orders for BBK stores. After that, more than 200 BBK stores in Chengdu, Nanning, Chongqing and other places are about to go to Jingdong.
On February 23 this year, Lei Feng network hadRelated reports, Bubugao Commercial Chain Co., Ltd. (abbreviated as "Backgammon") announced that BBK signed a strategic cooperation framework agreement with Tencent and Jingdong on smart retail, and transferred shares to Tencent and Jingdong. Tencent will hold 6% of the stock. Will hold 5% of shares, and Tencent, Jingdong exploration joint venture or other forms of capital cooperation, stock resumption.
At the same time, the BBK announcement stated that the three parties will carry out in-depth cooperation in building new capabilities, building a “digitalized” operation system, and finally creating a new ecology, and realize the reshaping of the value chain of the retail industry.
In addition, BBK emphasized that the signing of the "Strategic Cooperation Framework Agreement" constitutes a related party transaction and does not constitute a major asset reorganization as stipulated in the Administrative Measures for Major Asset Restructuring of Listed Companies.
Since Red Star Stores arrived on-line, the order volume has been on the rise since the arrival of Jingdong. As for the fulfillment of the performance of Red Star Store, according to the actual conditions of the store, Jingdong has come home to help it build a large 110m2 pre-warehouse, which can contain raw fresh food. More than 1,400 products, 100% full coverage of online sales, and the average picking time reduced to less than 10 minutes. At the same time, relying on Dada distributors, the average performance time limit of Red Star stores was reduced to 45 minutes or less.
On product empowerment, JD.com has helped the Red Star Store to optimize the product structure and selection of products through global data information and the resulting big data analysis products, and to guide the stocking and marketing.
With regard to user empowerment, JD.com has been able to empower users at Red Star Stores with the accumulated trading data and AI big data analysis capabilities of the retail industry, and provided online and offline full-user and user-level user image data in time. Enhance user reach and make marketing more accurate.
In addition, through the flow of energy most directly help Red Star shop to develop and increase online traffic. Through the store's empowerment, the digital upgrade of the Hongxing Store was realized, which helped the Red Star Store realize the full-link digital management of orders, membership, merchandise, promotion, and after-sales services. In addition, it is understood that the self-service cash register system that is about to enter the Red Star Store will allow the long queues at the cashier counters to become past.
In fact, Lei Fengwang observed that it can be seen that the announcement of the performance of the step by step line shop is indeed the initial result of JD.com's home and BBK's development of unrestricted retailing. At the time, through the exchange of shares, the tripartite companies developed with common wisdom. "Unrestricted Retail" is a vision that unanimously agrees to establish a long-term strategic partnership, and the three parties will carry out in-depth cooperation in building new capabilities, building a "digital" operation system, and ultimately creating a new ecology, and realizing the retail industry. Value chain remodeling.
At the same time, it is also a microcosm of the depth of all-round cooperation between the two. In the future, Jingdong Home Club will help the stores to continue to transform, optimize the pre-position warehouses, and conduct more in-depth cooperation in various aspects such as commodity operation, self-service cash register and customer relationship management.