Apple will jointly publish an Apple Pay credit card with Goldman Sachs and plans to launch it in early 2019.
Previously, there was news in February that Apple and Goldman Sachs had always cooperated. For example, Goldman Sachs offered Apple to buy iPhones and other devices and turned to in-store loans to attract more people to spend on Apple products. And they now intend to extend this cooperation to credit card services. Apple is not the first time that it has partnered with banks to launch credit-consumer services. The company has partnered with Barclays Bank of England to provide interest-free loans for buying Apple products and also to receive Apple gift card points.
According to the Wall Street Journal, Apple’s credit card issued with Goldman Sachs may enjoy some better offers. As one of the world’s largest investment banks and financial institutions, Goldman Sachs also hopes to pass Companies provide credit loans to pull their businesses. This is also the first time Goldman Sachs has entered the field of bank cards.
At the same time, the new Apple Pay credit card will replace the existing Apple Rewards credit card, and Goldman Sachs will also replace Barclays as Apple's new long-term point card partner.
It is speculated that the Apple Pay credit card will be sold as part of Apple’s mobile payment service. As the growth of hardware product sales begins to slow, Apple is tilting more resources to service services such as mobile payments, streaming music, and the App Store. Pay's every transaction generates revenue, which is a key source of Apple's revenue. According to Apple's Q2 financial report, by increasing the promotion of Apple Pay in China and Japan, the active user of the service has doubled, but the popularity has not reached Apple's expectations. The issuance of credit cards can increase the awareness of Apple Pay. .
According to the news, Apple and Goldman Sachs are still discussing the terms and welfare measures of credit cards, including preferential items for consumers. If the negotiations go smoothly, we may learn more about the relevant information at WWDC next month. Please pay attention.