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Why does Google want to persuade people to use less of their products?

via:博客园     time:2018/5/16 16:53:58     readed:297


Picture source: visual China

In May 16th, foreign media Quartz wrote that, from this year's I/O developer conference, Google wanted you to use less of its products, so it could avoid a repeat of the Facebook that was deep in the privacy crisis.

The following is the main content of the article:

Google's technology is going to disappear.

Under the influence of AI, the technology of the company will fade away and gradually integrate into the background of our daily life. Google search box, Google Home smart speakers or even Android phones will be just the physical manifestation of Google artificial intelligence. The applications in our pockets, the speakers in the car, and any equipment connected to the cloud will communicate with each other and get to know us like us (or more) by sharing data.

The future will be rehearsed at Google's I / O developer conference on May 8 th. Sandal, CEO of the company

The display is amazing.

However, in addition to showcasing the technology, online ordering and the new Google News, Google has released another surprising thing. Pichai called it

'Google,' Mr. Pichai said.

For years, it's been like Tristan, Google's former ethicist and founder of the Center for Humanities and Technology.

Digital health is an attempt by Google to persuade people to reduce the use of their products and services.Of course, it's not that people don't use it at all, but that they try to curb their addictive, destructive tendencies in a small and subtle way.

As Pichai said, Google will seek to understand users' habits, retrain their attention to important content, and then turn something off so that people can spend more time with their family and away from the screen. Google's website describes its initial steps: there will be an Android control panel showing how you use your mobile phone time; provides rest tips during your long time watching YouTube video; and a batch notification reminder to avoid unnecessary interference.

In an email to Quartz, Harris said Google's statement on Tuesday meant it had taken a step forward

Google seeks to avoid repeating the mistakes of Facebook

The breadth of Google's user data is staggering.

Search, browse, map, e-mail and telephone data give Google the insight that can rival or even surpass the Facebook social map. Before long, the company's huge database may also add mobile travel data of Waymo and Google Assistant to the driverless car project.

In Pichai's view, artificial intelligence

Google is preparing for the future. One of the most pressing problems is to avoid repeating the mistakes of Facebook.

Facebook CEO Mark

When Apple CEO Tim

Google is very much like Facebook, though it is willing to admit it. The business models of both companies are to sell accurate online advertising with personal data from users. In the first quarter of 2018, Google's online advertising revenue was $31 billion 150 million, more than two times that of Facebook. On the whole, online advertising accounts for 85% of Google's annual revenue.

So far, the search giant has not enraged the public like Facebook, but instinctively told him that it would not last forever. He told the guardian last year,

Digital health is a public attempt to distinguish Google from other companies to avoid a trial like Facebook, and it is careful not to mention the name of Facebook. Despite a few hours of demonstration at the I/O conference, Google executives have not been talking about privacy or data security issues, nor are they trying to clarify the difference between the social network and the way they collect and deal with their personal data.

With the increasing influence of Google in the huge digital field, the company is entering a new stage: good governance. Businesses will not actively lobby customers to stop using their products unless they realize that there are serious problems. Google wants to avoid inevitable punishment by preventing problems that may be seen by future generations as a public health crisis.

Google's search box era is not over yet, but it will be replaced by ubiquitous AI.

The future of the company is not to create traditional technology products. On the contrary, it is unknowingly infiltrating technology into people's daily life.

In his keynote speech, Pichai pointed out that 60% of small businesses still lack online booking system. Google's first public display of its most advanced AI is not to persuade more people to use it, but to solve a simple problem. It is expected that it will show more AI technology in the future.

Duplex is the first step to make Google Assistant and Google's other AI interfaces humanized. We will no longer be forced to communicate with computers according to various processes and instructions, but can interact with them like our employees and even family members.

A I/O participant from a mainstream coffee brand said their company is betting on artificial speech interfaces like Duplex.

In a world like that, Google Assistant will become indispensable because it can better predict and respond to our needs than anyone else. With more people using, Google Assistant will only get better and better (it has covered 500 million devices). Today, you can use ten thousand different ways to ask the intelligent assistant about weather conditions.

Tomorrow, if Duplex has any inspiration, it will soon be a natural dialogue for you to do a variety of tasks, booking from flights to helping to finish your homework.

In such a world, Google has to figure out what the healthy online life is like, because we will never be offline.

(originally from NetEase technology, the original title is: to avoid repeating the mistakes of Facebook, Google wants you to use less of its products. Translator: ROBOM)

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