With the European Parliament passing the General Data Protection Regulation, a new data protection regulation that requires stricter privacy protection, Facebook users will soon receive a notification on their account page asking them to check their privacy settings.
This notice is expected to start this week to Facebook users around the world. The notice requires users to revisit the privacy settings that Facebook can use to target ads or agree to submit face recognition data. At the same time, users can also take this opportunity to re-examine the information they have posted to their personal profiles, including political features, religious beliefs, and marital status.
Users can see how Facebook uses their data to send targeted ads and how the platform uses facial recognition tools. In addition, Facebook will also explicitly tell the user what features are turned on, and they can choose to turn themselves off.
Although Cambridge Analytica’s privacy breach has caused Facebook to be questioned in the United States, this notification to global users to view privacy settings is in response to the European General Data Protection Regulations. This notice has been previously pushed to users in the European region of Facebook and has only recently begun to push to users worldwide.
The General Data Protection Regulation was first introduced in 2012 and was approved by the European Council in December 2015. In principle, all organizations that conduct business or deal with EU citizen data on the European continent, regardless of their headquarters, are subject to this regulation.
In simple terms, the General Data Protection Regulations give users greater control over their online data. For example, a web page needs to explicitly ask for personal information that users can share. After a data leakage problem occurs, the technology company must notify the user within 72 hours, and clearly indicate which platforms the user's data has been obtained. If you do not comply with the new regulations, companies will face a maximum fine of 20 million euros or 4% of their global annual sales.
Moreover, although the General Data Protection Regulations are only valid in the European region, many international companies have updated their global privacy policies. Industry experts believe that this is mainly because the establishment of two sets of privacy protection principles is too costly for enterprises and brings about many legal problems in the face of international disputes.