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Taiwan Network Link Tencent Music Entertainment Group and Zhejiang Broadcasting Group Strategy

via:雷锋网     time:2018/6/5 18:31:14     readed:229

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Tencent Cloud

For this breakthrough cooperation, both parties have given high recognition and support. Lv Jianchu, president of Zhejiang Radio and Television Group, stated that "in the next development and competition, the core element of content will not only change due to changes in the format, but on the contrary, the importance of content and IP, especially the value of the head content resources and IP, It will be more prominent. In this strategic cooperation, Tencent Music Entertainment Group and Zhejiang Satellite TV will focus on high-quality content IP to form a closer partnership and work together to build a comprehensive and systematic media linkage matrix."

Lv Jianchu, President of Zhejiang Broadcasting Group

Peng Xinxin, CEO of Tencent Music Entertainment Group, stated that “Tencent Music Entertainment and Zhejiang Radio and TV Group will continue to explore the depth of Taiwan Network cooperation and further realize the 'Taiwan's ecological network', which will release the new potential energy of the new variety and create a new IP for the joint program. Explore new possibilities for film and television cooperation, explore new benefits for advertising marketing, and diversify perspectives to enrich TV media and media matrix, extend music ecological chain, and jointly open the whim of music and television.”

Tencent Music Entertainment Group CEO Peng Jiaxin

In fact, Tencent Music Entertainment has been working with Zhejiang Satellite TV for a long time. Over the years, the two sides have demonstrated through practical actions that TV "big screen" and computer, mobile phone, PAD and other "small screens" can achieve perfect linkage, relying on continuous content vitality, creating a harmonious and mutually beneficial media ecosystem. Based on the common content value concept and long-term tacit cooperation, the two sides have already become models of “network linkage” in China.

For a long time, Zhejiang Satellite TV continued to introduce new contents in the program content, and carefully created the "A New Chinese Song", "Dream of the Dream", "New Year's Eve Concert" and other ace music variety shows to become the industry leader. It is precisely because of the trust and recognition of Zhejiang TV's numerous trump IPs, and the highly consistent concept of content values ​​of both parties. Tencent Music Entertainment and Zhejiang Satellite TV have always maintained a long-term friendly and cooperative relationship.

In recent years, Tencent Music Entertainment has also adopted the "Music Pan-entertainment" strategy to bring its QQ music, cool dog music, cool music, as well as all the people's K songs, cool dog live and other ecological platform matrix, from zero time difference content audition Communities and thematic interactions, through K-casting and live-streaming experiences, using Internet thinking to break the barriers of time and space, bringing the ultimate music experience to the users, and helping Zhejiang Satellite TV further extend the reach of the whole network. Increased program influence.

Director of Zhejiang Satellite TV Wang Jun (left) and Vice President of Tencent Music Entertainment Group Wu Weilin (right)

In the new stage of the music industry where the content is king, based on the common content value concept and long-term tacit cooperation, Zhejiang Radio Group and Tencent Music Entertainment have reached a further platform-level strategic cooperation. As a template for the linkage between the Taiwan and the Internet, the two sides will enter into a new process of cooperation from "point" to "face." In the next three years, in addition to continuing the strategic cooperation in the audio copyright of high-quality variety shows, the two sides will explore cooperation in film and television drama songs, and the integration of various types of original music, and detonate online and offline music feasts to try interactive innovations in advertising marketing. The platform advantage will help the growth of music brands and achieve the maximum release of music value and commercial value.

In this strategic cooperation, the two parties will join hands to build a comprehensive and systematic media linkage matrix and knock on the door of Taiwan Net’s joint ecologicalization. This will not only achieve multi-wins for content, channels, and users, but also for cross-border interaction between the Internet and traditional fields. Innovation brings new inspiration.

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