June 7, 2018,Wal-Mart China and Tencent jointly announced that they formally form a deep strategic partnership. The two sides will play their respective advantages in their respective industries, focusing on in-depth digitization and smart retail cooperation in various areas such as the promotion of shopping experience, precision marketing, comprehensive payment services, and strong value-added membership.
It is understood that Wal-Mart China and Tencent will cooperate in the following areas:
shopping experience: Achieve digital operation of all chains in the store and try to transform Tencent's social traffic to Wal-Mart's personalized services;
Payment innovation: To continue to optimize the applet "Swamp", to create more innovative payment scenarios including face and self-help;
marketing: Jointly explore Internet tools and content such as WeChat payment, applets, and social advertising to achieve more accurate and more attractive information push;
Membership system: To further develop the digital membership ecosystem of Sam's Club Stores, explore the organic integration of the membership system within the Tencent ecosystem, and create a more powerful membership system;
Collaboration: With the help of corporate WeChat, further enhance the communication efficiency between employees and employees, employees and customers.
Lin Wei, Tencent's vice president, said: "The core strategy of Tencent's smart retail is consumer-centric, providing a toolbox, helping retailers to digitalize their development, and reciprocating with retailers." In this cooperation with Wal-Mart, we will make deeper explorations in digital upgrades and operating efficiency. ”
According to previous reports, on March 15th, Wal-Mart West China (including Yunnan, Guizhou, Sichuan and Chongqing) and WeChat entered into a deep partnership. Subsequently, Wal-Mart stores in Huaxi District temporarily stopped accepting Alipay payments.