With far-field speech recognition, one difference between the two devices is that Fire TV cubes rely on the eight microphones embedded in the box to listen to users in the entire room, while Apple TV 4K only receives commands through the handheld Siri Remote. Fire TV Cube does come with Alexa Voice Remote, so handheld commands are also an option.
The Fire TV Cube seems to be similar to HomePod in terms of far-field voice commands, using advanced beamforming techniques to suppress noise and reverberation to ensure that Alexa clearly hears the user's request. Another notable difference is the compatibility of Fire TV Cube with set-top boxes from cable companies including Comcast, DISH and DirecTV. Through integration, the user can ask Alexa to "switch to channel 31," and the Fire TV Cube will talk to the cable box to initiate the order. With HDMI CEC, users can turn the TV on and off.
In addition, the company also optimized Alexa's response to the large-screen "visual-rich" information so that users can view the Alexa for each task, view smart home camera feeds, view news, catch up on sports, watch the weather, and more. The Fire TV Cube can be booked today and tomorrow at a special price of $89.99 (Prime members only), after which the device costs $119.99. The Fire TV Cube is equipped with 16GB of storage space, a power adapter, an infrared extension cable, an Ethernet adapter, and Alexa Voice Remote, and will ship to customers on June 21. Any user who purchases a device and registers before July 1 will receive $10 Primevideocoupon.