On the afternoon of June 11, according to Counterpoint, a market research organization, the top five brands in the global smartphone market share in the first quarter of 2018 were Samsung, Apple, Huawei, Xiaomi and OPPO.
Global smart phone market share brand distribution
Data show that in the first quarter of 2018, global smartphone shipments fell by 3% to 360 million units. Among them, the top three smart phone brands with market share are Samsung, Apple, and Huawei (including the Glory brand), which account for 22%, 15%, and 11%, respectively. Followed by millet, OPPO, vivo and LG, which accounted for 8%, 7%, 5% and 3% of the market. Other brands of smartphones together have a 29% market share.
Specifically, the top ten smartphone brands account for about three quarters of the global smartphone market. Among them, Apple's mobile phone shipments in the first quarter of 2018 were 52.2 million, an increase of 3% year-on-year. Xiaomi's shipments increased by 109% year-on-year, making it one of the fastest growing smart phone brands in the world.
Samsung's share in the global smart phone market is still small
In terms of market share on all continents, Samsung smartphones performed only relatively weakly in Asia. It only accounted for 11% of the market share. It was in line with Chinese manufacturers such as Huawei, Xiaomi, and oppo, which was slightly stronger than Apple's 12%, but It is worth noting that Chinese manufacturers, especially millet and oppo, are still in the Chinese market. Although they have expanded their foreign markets, they do not have a large share. Therefore, it can be inferred that Samsung’s performance in the domestic market is still weak.
Samsung is weaker in Asia
In other parts of the world, it is a completely different view. In North America, Samsung’s smartphone market share accounted for 27%, weaker than Apple’s 38%, far higher than the third place of LG, and followed by ZTE and Lenovo. .
In regions such as Europe, Latin America, and Africa (MEA, Middle East Africa), Samsung is leading with an absolute advantage of 33%, 37%, and 28%.
Samsung in other regions still maintains advantages
From the market share of these regions, it can also be seen that the market share in Asia has been occupied by domestic manufacturers such as Huawei Millet, Oppo, etc. They are continuously engulfing the market that originally belonged to Apple and Samsung; the efforts of HMD (owner of NOKIA brand) are already in Europe. Seeing results; in Africa, Chinese Tecno De Cano and iTel voices are shipping in large quantities and are in line with Huawei's share.
The top five global mobile phone market occupy half
In addition to the smartphone market share in the first quarter of 2018, Counterpoint also gave a global market share of mobile phones (including smartphones and feature phones). Samsung ranked first with a share of 17%, followed by Apple, Huawei, and Xiaomi, which accounted for 11%, 8%, and 6% respectively. The top five mobile phone brands have carved out half of the global mobile phone market share.
Global mobile phone market share in the first quarter of 2018
According to the data, in the first quarter of 2018, global handset shipments increased by 6% year-on-year to 496 million units. Among them, European mobile phone market shipments fell by 10% and fell the most. Middle East and Africa became the fastest growing regions with an annual growth rate of 17%.
Three of the top five mobile phone manufacturers in Asia are from China
Samsung handset shipments fell 8% year-on-year, but shipments in the first quarter were unchanged from the fourth quarter of last year. From the data of all continents, Samsung holds the first advantage in Asia, Europe, and Latin America, while in North America, it is opened by the 37% market share of Apple. Among the top five mobile phone manufacturers in Asia, three are from China, namely Huawei, Xiaomi and OPPO. They rank behind Samsung with Apple's 9% market share.