This time, the China Internet Financial Association has taken the initiative to give full play to the functional advantages of self-discipline management, and has drawn up a convention for Internet financial institutions to provide relevant guidelines.
According to the introduction, the Convention clearly proposed that the main body of the Internet financial advertising must have legal qualifications, the content must be consistent with the content of the authorized content and other management requirements. It is clear that in the marketing propaganda work should quote the real and accurate data, content and other self-discipline requirements. The Convention also stipulates the behavior norms that the practitioners should follow in the process of marketing and publicity activities, emphasizing the strengthening of the protection of personal information and the clear mutual responsibility to cooperate with the third parties.
Li Dongrong, President of China Internet Finance Association, said that the implementation of landing is the vitality of the Convention. Next, the association will continue to play the role of the self-discipline organization in the industry under the guidance of the relevant departments, and take measures such as publicity training, risk prompting and self-discipline punishment, and organize, guide and urge the practitioners to implement the requirements of the Convention in the actual work.